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Instax Mini 90

Fail

The top 5 brands take 100% of clicks, so Instax Mini 90 is a Fail.

Flapen Score
29
29 / 100
Ranks 1,718 of 1,823 Elektronik & Foto niches · −15 vs the category median of 44
Market size
€6K/yr7K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
78%top-5 click share · 3 brands · 108 sellers

Flapen Score

Instax Mini 90 against its category

The dotted line is the Elektronik & Foto average. Past it, Instax Mini 90 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini 90 market on Amazon at a glance

Shoppers on Amazon Germany searched for Instax Mini 90 7K times last year and spent an estimated €6K. All 3 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
1.2%
Market size, estimated
€6Ka year
Peak month
December2.3× the quietest month
Top search term
instax mini 906K searches a year

02 · Price

A sale here is worth €74.73.

Listings sell for €74.73 on average, from €7.80 to €150.85. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €74.73 that is €0 to €7K a year per listing.

Average price
€74.73inside the $15 to $100 sweet spot
Price range
€7.80–€150.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #27 within Kamera & Foto. It carries 37,172 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#27in Kamera & Foto
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
37,172per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Instax Mini 90 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 215%
  • Brand 36%

Demand

Instax Mini 90 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Instax Mini 90

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
45%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“nur sehr teuer für so wnig Stück”
A buyer, on “Preis-Leistungs-Verhältnis”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Instax Mini 90 questions

Answered from the same tracked data.