Is Insta 360 X5 profitable to sell on Amazon Germany?

Flapen scores Insta 360 X5 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €5.9M a year across 22 tracked products. 10 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew +9.9% in the last 90 days.

How competitive is the Insta 360 X5 niche on Amazon Germany?

4 brands and 86 sellers compete in Insta 360 X5 on Amazon Germany. The top 5 Insta 360 X5 products take 57% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Insta 360 X5?

Insta 360 X5 buyers on Amazon Germany complain most about Bild/Bildklarheit, Akkulaufzeit, and Software/Anwendung. An estimated 5.3% of orders come back, which is high.

When does demand for Insta 360 X5 peak?

Search demand for Insta 360 X5 on Amazon Germany peaks in Jan–Feb–Mar–Apr–Dec, and the busiest month runs 6.0× the quietest.

What does it cost to enter the Insta 360 X5 niche?

Insta 360 X5 sells for €312.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €76.32 to €538.51. The average product has 1,009 reviews, the count a new listing must catch up to.

Insta 360 X5

Fail

The top 5 brands take 100% of clicks, so Insta 360 X5 is a Fail.

Filters High Returns High Price

Flapen Score: 41
41 / 100Ranks 1,110 of 1,823 Elektronik & Foto niches · −3 vs the category median of 44
Market size: €5.9M/yr2.3M searches / yr
90-day growth: +9.9%search demand this quarter
Competition: 57%top-5 click share · 4 brands · 86 sellers

Flapen Score

Insta 360 X5 against its category

The dotted line is the Elektronik & Foto average. Past it, Insta 360 X5 is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Insta 360 X5 market on Amazon at a glance

Shoppers on Amazon Germany searched for Insta 360 X5 2.3M times last year and spent an estimated €5.9M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.9M a year.

Searches, last 12 months: 2.3M
Growth, 90 days vs prior 90: +9.9%
Conversion, latest week: 0.8%
Market size, estimated: €5.9Ma year
Peak month: December6.0× the quietest month
Top search term: insta 360844K searches a year

02 · Price

A sale here is worth €312.62.

Listings sell for €312.62 on average, from €76.32 to €538.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €312.62 that is €156K to €234K a year per listing.

Average price: €312.62above the $15 to $100 sweet spot
Price range: €76.32–€538.51
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €156K–€234K
Returns: 5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Kamera & Foto. It carries 1,009 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #30in Kamera & Foto
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 1,009per listing
Listings tracked: 22

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 10Amazon's first-year sales bar
Average brand age: 21 months

Products

Top Insta 360 X5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

Brand 178%
Brand 218%
Brand 33%
Brand 41%
Open — no brand owns it (0%)

Demand

Insta 360 X5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Insta 360 X5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

insta 360844K/yr +13.4%0.3% conv.
insta 360 x5294K/yr +5.8%0.8% conv.
360 grad kamera267K/yr -5.4%0.2% conv.
insta360152K/yr +35.4%0.4% conv.
insta360 x5103K/yr +1.8%0.8% conv.
insta 360 x487K/yr +13.1%0.9% conv.
dji osmo 360108K/yr -7.8%1.4% conv.
insta96K/yr -2.6%0.2% conv.
dji 36045K/yr +15.7%0.9% conv.
osmo 36055K/yr -13.4%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Insta 360 X5

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Bild/Bildklarheit”

12%of negative reviews mention “Bild/Bildklarheit”

5.3%of orders come back

“die Foto Qualität ist auch sehr schlecht.”

A buyer, on “Bild/Bildklarheit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Insta 360 X5 questions

Answered from the same tracked data.

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