ideal of sweden
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great236.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great€19.30avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€7.68–€31.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€22K€22K/yr · 203K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, ideal of sweden is a €22K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ideal of sweden market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €10K–€14K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #5,737
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 18.5%
- Avg brand age
- 30 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- IDEAL OF SWEDEN46%
- project-cb41%
- Reownest11%
- CHUQING3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top ideal of sweden search terms
- ideal of sweden116K/yr
- ideal of sweden iphone 1413K/yr
- ideal of sweden iphone 159K/yr
- ideal of sweden iphone 1314K/yr
- ideal of sweden handyhülle6K/yr
- iphone 13 hülle ideal of sweden5K/yr
- ideal of sweden iphone 14 pro6K/yr
- handyhülle iphone 13 ideal of sweden5K/yr
- iphone 14 pro hülle ideal of sweden3K/yr
- iphone 14 hülle ideal of sweden4K/yr
Top ideal of sweden products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
project-cb Metall Handykette Pad Ringhalterung Tether Tab für Trageband Schlüsselring für Handy (Gold)
project-cb€8.244.2★1,225 rev
Reownest Handykette Universal zum Umhängen Handy Halsband mit 2 Patches Verstellbares Geflochtenes Leder Handy Lanyard Halskette Kompatibel mit den meisten Smartphones Braun
Reownest€8.883.7★90 rev
IDEAL OF SWEDEN Bedruckte Handyhülle niedliches buntes Muster schützende Abdeckung aus Hartplastik mit Mikrofaserfutter für das iPhone. Kompatibel mit iPhone 15 Pro (Rose Pearl Marble)
IDEAL OF SWEDEN€17.594.4★46 rev
IDEAL OF SWEDEN Utility Phone Strap Schwarz Handyband Zum Umhängen Mit Kartenfach & Reißverschluss Verstellbare Länge 140 Cm Universal Patch Kompatibel Mit Handyhüllen
IDEAL OF SWEDEN€30.493.7★10 rev
IDEAL OF SWEDEN Atelier Schutzhülle für iPhone 13 Kroko-Design Scharlachrot
IDEAL OF SWEDEN€19.304.8★10 rev
Newest
by launch date
IDEAL OF SWEDEN Silikon Hülle mit MagSafe kompatibel mit iPhone 16 Premium Handyhülle für iPhone Kratzfest & Stoßfest Fallschutz (Rosa)
IDEAL OF SWEDEN€25.401 rev
Reownest Handykette Universal zum Umhängen Handy Halsband mit 2 Patches Verstellbares Geflochtenes Leder Handy Lanyard Halskette Kompatibel mit den meisten Smartphones Braun
Reownest€8.8890 rev
IDEAL OF SWEDEN Utility Phone Strap Schwarz Handyband Zum Umhängen Mit Kartenfach & Reißverschluss Verstellbare Länge 140 Cm Universal Patch Kompatibel Mit Handyhüllen
IDEAL OF SWEDEN€30.4910 rev
IDEAL OF SWEDEN Atelier Schutzhülle für iPhone 13 Kroko-Design Scharlachrot
IDEAL OF SWEDEN€19.3010 rev
IDEAL OF SWEDEN Bedruckte iPhone 16 Hülle Pastell Marmor Design Dünnes & Leichtes Case Stoßfest & Stylisch Und Langlebig Für Optimalen Schutz Im Alltag
IDEAL OF SWEDEN€29.564 rev
Trending
90-day click momentum
project-cb Handy Umhängeband 1 Handyband Pads 2 Handyband Zum Umhängen Verstellbarer Handykette Lanyards für den Hals(Grün-G)
project-cb€15.804.5★
CHUQING Schlüsselanhänger Frauen Silikon Armband Schlüsselbund Auto Schlüsselanhänger Perlen Handgelen schlüsselkette für Damen
CHUQING€7.684.5★
IDEAL OF SWEDEN Bedruckte iPhone 16 Hülle Pastell Marmor Design Dünnes & Leichtes Case Stoßfest & Stylisch Und Langlebig Für Optimalen Schutz Im Alltag
IDEAL OF SWEDEN€29.564.7★
project-cb Metall Handykette Pad Ringhalterung Tether Tab für Trageband Schlüsselring für Handy (Gold)
project-cb€8.244.2★
Reownest Handykette Universal zum Umhängen Handy Halsband mit 2 Patches Verstellbares Geflochtenes Leder Handy Lanyard Halskette Kompatibel mit den meisten Smartphones Braun
Reownest€8.883.7★
What buyers say about ideal of sweden
What buyers praise and complain about, mined from review topics.What buyers love
“Hatte mir das Produkt aufgrund der guten Bewertungen gekauft”
“Tut was es soll”
“Tolles Design, hochwertige Optik”
“Die Farbe und das Muster sehen aus wie auf dem Foto”
“Praktisch und schön”
What buyers complain about
“sehr teuer im Verhältnis”
“Am Anfang super, dann leider kaputt gegangen”
Top return reasons
Common questions
- Is ideal of sweden profitable to sell on Amazon Germany?
- The niche generates €22K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the ideal of sweden niche?
- 4 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ideal of sweden?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 3.9%.
- When does demand for ideal of sweden peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the ideal of sweden niche?
- Listings span €7.68–€31.39; the average listing price is €19.30 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.