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Ideal of Sweden

brand-locked demand (top 5 brands take 100% of clicks) — Ideal of Sweden doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 1,662 of 1,823 Elektronik & Foto niches · −13 vs the category median of 44

Market size 5Growth 12Conversion 7Competition 20Returns 39Price range 69Avg price 86Brand share 0Review moat 88Quality gap 83
This niche Category average · 1,823 niches

Is Ideal of Sweden profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ideal of Sweden is a €22K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Ideal of Sweden: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.6% over the last 90 days and 0.6% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr750
Search volume / yr-26.6%203K
Conversion rate0.6%
Avg price€19.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 10
Top-5 product click share76%
Open market0%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews236

Top Ideal of Sweden products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • IDEAL OF SWEDEN46%
  • project-cb41%
  • Reownest11%
  • CHUQING3%
  • Open — no brand owns it (0%)

Ideal of Sweden demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume203KCVR0.6%Products12Brands4Top 5 Brands100%OOS Rate18.5%Rating4.2★Reviews236Avg BSR#5,737
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Ideal of Sweden search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ideal of sweden116K/yr
  • ideal of sweden iphone 1413K/yr
  • ideal of sweden iphone 159K/yr
  • ideal of sweden iphone 1314K/yr
  • ideal of sweden handyhülle6K/yr
  • iphone 13 hülle ideal of sweden5K/yr
  • ideal of sweden iphone 14 pro6K/yr
  • handyhülle iphone 13 ideal of sweden5K/yr
  • iphone 14 pro hülle ideal of sweden3K/yr
  • iphone 14 hülle ideal of sweden4K/yr

What reviews say buyers love and hate about Ideal of Sweden

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt58%

Hatte mir das Produkt aufgrund der guten Bewertungen gekauft

beworben Vs Tatsächliches Produkt8%

Tut was es soll

Design insgesamt8%

Tolles Design, hochwertige Optik

Farbe8%

Die Farbe und das Muster sehen aus wie auf dem Foto

Benutzerfreundlichkeit8%

Praktisch und schön

What buyers complain about

75% of reviews
Preis-Leistungs-Verhältnis50%

sehr teuer im Verhältnis

Haltbarkeit25%

Am Anfang super, dann leider kaputt gegangen

Ideal of Sweden return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Farbe
11%
3Länge
6%
4Materialqualität
6%
5Qualität insgesamt
4%

Common Ideal of Sweden questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ideal of Sweden 31/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.6% over the last 90 days.
Search demand for Ideal of Sweden on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.