- Flapen Score
- 45 / 100Top 42% of 1,823 Elektronik & Foto niches · +1 vs the category median of 4445
- Market size
- €1.0M/yr939K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 34%top-5 click share · 3 brands · 326 sellers
Flapen Score
Huawei against its category
The dotted line is the Elektronik & Foto average. Past it, Huawei is stronger. Inside it, weaker.
Market
The Huawei market on Amazon at a glance
Shoppers on Amazon Germany searched for Huawei 939K times last year and spent an estimated €1.0M. All 3 brands take every click. Demand peaks in Jul–Aug–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 939K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.
- Searches, last 12 months
- 939K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €1.0Ma year
- Peak month
- November2.1× the quietest month
- Top search term
- huawei337K searches a year
02 · Price
A sale here is worth €234.50.
Listings sell for €234.50 on average, from €21.01 to €1053.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €234.50 that is €0 to €23K a year per listing.
- Average price
- €234.50above the $15 to $100 sweet spot
- Price range
- €21.01–€1053.92
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€23K
- Returns
- 2.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #695 within Handys & Smartphones. It carries 1,467 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 87%
- Out of stock, average day
- 3.0%
- Average rank
- #695in Handys & Smartphones
- Average rating
- 4.23 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,467per listing
- Listings tracked
- 62
04 · Newcomers
20 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Huawei products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
3 flat
Sellers
326
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
0%
- Brand 174%
- Brand 225%
- Brand 32%
Demand
Huawei search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Huawei search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- huawei337K/yr
- xiaomi 14185K/yr
- huawei handy83K/yr
- huawei smartphone74K/yr
- huawei handy ohne vertrag42K/yr
- huawei p30 lite35K/yr
- handy huawei26K/yr
- huawei phone13K/yr
- huawei smartphones17K/yr
- redmi 14c30K/yr
Reviews and returns
What reviews say buyers love and hate about Huawei
We read the reviews and the return reasons for every product selling here.
“Stürzt oft ab, Apps reagieren nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Huawei questions
Answered from the same tracked data.









