Is Handykette Kurz profitable to sell on Amazon Germany?

Flapen scores Handykette Kurz 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €47K a year across 47 tracked products. 1 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew -2.2% in the last 90 days.

How competitive is the Handykette Kurz niche on Amazon Germany?

27 brands and 32 sellers compete in Handykette Kurz on Amazon Germany. The top 5 Handykette Kurz products take 36% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Handykette Kurz?

Handykette Kurz buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Dicke. An estimated 1.8% of orders come back.

When does demand for Handykette Kurz peak?

Search demand for Handykette Kurz on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Handykette Kurz niche?

Handykette Kurz sells for €8.83 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.29 to €19.66. The average product has 919 reviews, the count a new listing must catch up to.

Handykette Kurz

Fail

Shoppers spend an estimated $47K a year here, so Handykette Kurz is a Fail.

Filters No Dominant Brand

Flapen Score: 47
47 / 100Top 35% of 1,823 Elektronik & Foto niches · +3 vs the category median of 44
Market size: €47K/yr542K searches / yr
90-day growth: -2.2%search demand this quarter
Competition: 36%top-5 click share · 27 brands · 32 sellers

Flapen Score

Handykette Kurz against its category

The dotted line is the Elektronik & Foto average. Past it, Handykette Kurz is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Handykette Kurz market on Amazon at a glance

Shoppers on Amazon Germany searched for Handykette Kurz 542K times last year and spent an estimated €47K. The top 5 brands take 55% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months: 542K
Growth, 90 days vs prior 90: -2.2%
Conversion, latest week: 1.0%
Market size, estimated: €47Ka year
Peak month: January1.4× the quietest month
Top search term: handykette kurz176K searches a year

02 · Price

A sale here is worth €8.83.

Listings sell for €8.83 on average, from €3.29 to €19.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €8.83 that is €0 to €883 a year per listing.

Average price: €8.83under the $15 to $100 sweet spot
Price range: €3.29–€19.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€883
Returns: 1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #83 within Bänder & Handgelenkschlaufen. It carries 919 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 83%
Out of stock, average day: 3.0%
Average rank: #83in Bänder & Handgelenkschlaufen
Average rating: 4.33 starsAmazon Germany average 4.37 stars
Average reviews: 919per listing
Listings tracked: 47

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 1Amazon's first-year sales bar
Average brand age: 20 months

Products

Top Handykette Kurz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

36%

Top 20: 71%

Open market

40%

Brand 118%
Brand 213%
Brand 310%
Brand 49%
Brand 56%
Brand 65%

Demand

Handykette Kurz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Handykette Kurz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

handykette kurz176K/yr +3.9%0.7% conv.
handyanhänger94K/yr -6.2%0.2% conv.
handy anhänger80K/yr -14.2%0.3% conv.
handyband kurz38K/yr -3.6%0.9% conv.
handy kette kurz34K/yr -1.8%0.7% conv.
handy armband22K/yr +2.1%0.4% conv.
handykette handgelenk26K/yr -3.1%0.5% conv.
handykette kurz perlen15K/yr +0.2%0.7% conv.
kurze handykette9K/yr +84.3%0.9% conv.
anhänger handy13K/yr -11.5%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Handykette Kurz

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”

36%of negative reviews mention “Haltbarkeit”

1.8%of orders come back

“Hält nicht gut”

A buyer, on “Haltbarkeit”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Handykette Kurz questions

Answered from the same tracked data.

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