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Handyhalter

Fail

Prices span $3.55–$15.96, mostly outside the sweet spot, so Handyhalter is a Fail.

Flapen Score
42
42 / 100
Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 44
Market size
€327K/yr936K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
52%top-5 click share · 19 brands · 40 sellers

Flapen Score

Handyhalter against its category

The dotted line is the Elektronik & Foto average. Past it, Handyhalter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handyhalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Handyhalter 936K times last year and spent an estimated €327K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 936K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €327K a year.

Searches, last 12 months
936K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
3.9%
Market size, estimated
€327Ka year
Peak month
December1.8× the quietest month
Top search term
handyständer154K searches a year

02 · Price

A sale here is worth €8.96.

Listings sell for €8.96 on average, from €3.55 to €15.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €8.96 that is €9K to €11K a year per listing.

Average price
€8.96under the $15 to $100 sweet spot
Price range
€3.55–€15.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€9K–€11K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #20 within Foto- & Videozubehör. It carries 16,002 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#20in Foto- & Videozubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
16,002per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Handyhalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

40

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

23%

  • Brand 124%
  • Brand 221%
  • Brand 319%
  • Brand 47%
  • Brand 53%
  • Brand 62%

Demand

Handyhalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Handyhalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handyständer154K/yr
  • handy ständer131K/yr
  • handy halter95K/yr
  • handyhalterung tisch107K/yr
  • phone holder64K/yr
  • handy halterung tisch62K/yr
  • phone stand45K/yr
  • handyhalter tisch36K/yr
  • handyständer für tisch29K/yr
  • handyhalterung schreibtisch30K/yr

Reviews and returns

What reviews say buyers love and hate about Handyhalter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Haltbarkeit”
2.0%of orders come back
“Haltbarkeit begrenzt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Handyhalter questions

Answered from the same tracked data.