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Handy Controller

Fail

An estimated 8.9% of orders come back, so Handy Controller is a Fail.

Flapen Score
48
48 / 100
Top 30% of 1,823 Elektronik & Foto niches · +4 vs the category median of 44
Market size
€163K/yr263K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
34%top-5 click share · 14 brands · 82 sellers

Flapen Score

Handy Controller against its category

The dotted line is the Elektronik & Foto average. Past it, Handy Controller is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handy Controller market on Amazon at a glance

Shoppers on Amazon Germany searched for Handy Controller 263K times last year and spent an estimated €163K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
1.6%
Market size, estimated
€163Ka year
Peak month
December2.0× the quietest month
Top search term
handy controller51K searches a year

02 · Price

A sale here is worth €39.48.

Listings sell for €39.48 on average, from €4.20 to €92.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €39.48 that is €0 to €4K a year per listing.

Average price
€39.48inside the $15 to $100 sweet spot
Price range
€4.20–€92.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
8.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #199 within Gaming-Zubehör. It carries 527 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#199in Gaming-Zubehör
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
527per listing
Listings tracked
39

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Handy Controller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

82

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

34%

Top 20: 86%

Open market

13%

  • Brand 131%
  • Brand 217%
  • Brand 317%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (8 brands, 13%)

Demand

Handy Controller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Handy Controller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handy controller51K/yr
  • smartphone controller21K/yr
  • android controller21K/yr
  • handy controller android25K/yr
  • iphone controller21K/yr
  • phone controller12K/yr
  • controller handy13K/yr
  • mobile controller11K/yr
  • gamesir g813K/yr
  • controller für handy15K/yr

Reviews and returns

What reviews say buyers love and hate about Handy Controller

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Touch-/Tastensteuerung”
18%of negative reviews mention “Touch-/Tastensteuerung”
8.9%of orders come back
“Die Buttons sind etwas schwammig”
A buyer, on “Touch-/Tastensteuerung”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Handy Controller questions

Answered from the same tracked data.