- Flapen Score
- 31 / 100Ranks 1,662 of 1,823 Elektronik & Foto niches · −13 vs the category median of 4431
- Market size
- €35K/yr23K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 56%top-5 click share · 3 brands · 25 sellers
Flapen Score
Formuler against its category
The dotted line is the Elektronik & Foto average. Past it, Formuler is stronger. Inside it, weaker.
Market
The Formuler market on Amazon at a glance
Shoppers on Amazon Germany searched for Formuler 23K times last year and spent an estimated €35K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €35Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- formuler19K searches a year
02 · Price
A sale here is worth €115.69.
Listings sell for €115.69 on average, from €78.54 to €176.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €115.69 that is €0 to €12K a year per listing.
- Average price
- €115.69above the $15 to $100 sweet spot
- Price range
- €78.54–€176.47
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€12K
- Returns
- 2.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #147 within Hifi & Audio. It carries 383 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #147in Hifi & Audio
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 383per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Formuler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Formuler Z12 Ultra - 4K Streaming Media Player Android 12 Dolby Vision Dolby Atmos HDR10+ Gigabit LAN WiFi 6E 4GB RAM 128GB ROM Bluetooth-Hintergrundbeleuchtung Sprachfernbedienung
- Price
- €176.47
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 10mo ago

Formuler Z11 Pro Max BT1 2025 4K Android OTT Media Streamer
- Price
- €140.04
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 3y ago

Formuler Z11 PRO MAX 4K BT1-Edition Android 11 OTT Medien Player 4K UHD HDR10+ Smart OTT IP Media-Streaming-Box WLAN BT Fernbedienung Widevine L1 Support MYTVOnline3 App HTS e-com HDMI-Kabel
- Price
- €172.22
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Formuler Z10 SE Android 10 Single Band WiFi 2GB RAM 4GB ROM 4K
- Price
- €78.54
- Rating
- 4.5/5
- Reviews
- 545
- Age
- 4y ago

Formuler Z Mini Android OTT Media Streamer
- Price
- €101.64
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago
Trending
estimated 90-day click momentum
Formuler Z11 PRO 4K BT1-Edition Android 11 OTT Medien Player 4K UHD HDR10+ Smart OTT IP Media-Streaming-Box mit WLAN BT Fernbedienung Widevine L1 Support MYTVOnline3 App HTS e-com HDMI-Kabel
- Price
- €145.95
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago

Formuler Z11 Pro BT1 2024 4K Android OTT Medien-Streamer
- Price
- €122.56
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 2y ago

Formuler Z10 NEO 4K Android 10 OTT Medien Player 4K UHD 10-bit 60fps h.265 HDR10+ Smart OTT IP Media-Streaming-Box WLAN IR Remote Widevine L1 Support MYTVOnline2 App HTS e-com HDMI-Kabel
- Price
- €100.16
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Formuler Z11 PRO MAX 4K BT1-Edition Android 11 OTT Medien Player 4K UHD HDR10+ Smart OTT IP Media-Streaming-Box WLAN BT Fernbedienung Widevine L1 Support MYTVOnline3 App HTS e-com HDMI-Kabel
- Price
- €172.22
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Formuler Z Mini Android OTT Media Streamer
- Price
- €101.64
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago
Newest
by launch date
Formuler Z12 Ultra - 4K Streaming Media Player Android 12 Dolby Vision Dolby Atmos HDR10+ Gigabit LAN WiFi 6E 4GB RAM 128GB ROM Bluetooth-Hintergrundbeleuchtung Sprachfernbedienung
- Price
- €176.47
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 10mo ago

Formuler Z11 PRO MAX 4K BT1-Edition Android 11 OTT Medien Player 4K UHD HDR10+ Smart OTT IP Media-Streaming-Box WLAN BT Fernbedienung Widevine L1 Support MYTVOnline3 App HTS e-com HDMI-Kabel
- Price
- €172.22
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago

Formuler Z10 NEO 4K Android 10 OTT Medien Player 4K UHD 10-bit 60fps h.265 HDR10+ Smart OTT IP Media-Streaming-Box WLAN IR Remote Widevine L1 Support MYTVOnline2 App HTS e-com HDMI-Kabel
- Price
- €100.16
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Formuler Z10 SE 4K Android 10 OTT Medien Player 4K UHD 10-bit 60fps h.265 HDR10+ Smart OTT IP Media-Streaming-Box WLAN IR Fernbedienung Widevine L1 Support MYTVOnline2 App HTS e-com HDMI-Kabel
- Price
- €92.03
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 1y ago

Formuler Z10 Neo 2024 4K Android OTT Media Streamer 4K HDR10+ NAS Client
- Price
- €79.80
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- Formuler65%
- HTS e-com21%
- Puissance Electro14%
Demand
Formuler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Formuler
We read the reviews and the return reasons for every product selling here.
“Software Problem”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Formuler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









