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Fitorb

Fail

Demand is soft, at -35.2% this quarter, so Fitorb is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,823 Elektronik & Foto niches · +5 vs the category median of 44
Market size
€147K/yr348K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
33%top-5 click share · 30 brands · 67 sellers

Flapen Score

Fitorb against its category

The dotted line is the Elektronik & Foto average. Past it, Fitorb is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitorb market on Amazon at a glance

Shoppers on Amazon Germany searched for Fitorb 348K times last year and spent an estimated €147K. The top 5 brands take 61% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €147K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
0.5%
Market size, estimated
€147Ka year
Top search term
ultrahuman ring air43K searches a year

02 · Price

A sale here is worth €78.15.

Listings sell for €78.15 on average, from €0.25 to €355.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €78.15 that is €0 to €8K a year per listing.

Average price
€78.15inside the $15 to $100 sweet spot
Price range
€0.25–€355.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #421 within Tragbare Technologie. It carries 802 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
68%
Out of stock, average day
14.5%
Average rank
#421in Tragbare Technologie
Average rating
3.81 starsAmazon Germany average 4.37 stars
Average reviews
802per listing
Listings tracked
74

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fitorb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

67

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

33%

Top 20: 64%

Open market

34%

  • Brand 122%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Fitorb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Fitorb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrahuman ring air43K/yr
  • fitorb47K/yr
  • smart ring mit blutdruckmessung22K/yr
  • nfc ring27K/yr
  • smart ring gold17K/yr
  • ultrahuman ring33K/yr
  • fitorb ring25K/yr
  • schrittzähler ring13K/yr
  • fitness ring herren22K/yr
  • fitnessring herren14K/yr

Reviews and returns

What reviews say buyers love and hate about Fitorb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
19%of negative reviews mention “Haltbarkeit”
3.6%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fitorb questions

Answered from the same tracked data.