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Fernseher

Fail

Prices span $108.10–$803.64, mostly outside the sweet spot, so Fernseher is a Fail.

Flapen Score
48
48 / 100
Top 30% of 1,823 Elektronik & Foto niches · +4 vs the category median of 44
Market size
€29.6M/yr15.0M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
43%top-5 click share · 9 brands · 91 sellers

Flapen Score

Fernseher against its category

The dotted line is the Elektronik & Foto average. Past it, Fernseher is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fernseher market on Amazon at a glance

Shoppers on Amazon Germany searched for Fernseher 15.0M times last year and spent an estimated €29.6M. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 15.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29.6M a year.

Searches, last 12 months
15.0M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
0.7%
Market size, estimated
€29.6Ma year
Peak month
November3.2× the quietest month
Top search term
fernseher4.2M searches a year

02 · Price

A sale here is worth €303.27.

Listings sell for €303.27 on average, from €108.10 to €803.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At €303.27 that is €227K to €303K a year per listing.

Average price
€303.27above the $15 to $100 sweet spot
Price range
€108.10–€803.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
€227K–€303K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #30 within Fernseher & Heimkino. It carries 1,259 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
7.8%
Average rank
#30in Fernseher & Heimkino
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
1,259per listing
Listings tracked
44

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fernseher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

91

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

2%

  • Brand 147%
  • Brand 229%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 2%)

Demand

Fernseher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Fernseher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fernseher4.2M/yr
  • smart tv1.5M/yr
  • fernseher 55 zoll1.2M/yr
  • tv 55 zoll658K/yr
  • tv 65 zoll582K/yr
  • fernseher 65 zoll553K/yr
  • fernseher 65 + zoll518K/yr
  • 55 zoll fernseher452K/yr
  • fernseher 32 zoll415K/yr
  • samsung tv460K/yr

Reviews and returns

What reviews say buyers love and hate about Fernseher

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Preis-Leistungs-Verhältnis”
10%of negative reviews mention “Audioqualität”
2.9%of orders come back
“Sound unterirdisch”
A buyer, on “Audioqualität”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fernseher questions

Answered from the same tracked data.