Is fernseher profitable to sell on Amazon Germany?

The niche generates €29.6M/yr across 44 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (48/100).

How competitive is the fernseher niche?

9 brands and 91 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in fernseher?

Top complaints mined from reviews: Audioqualität, Qualität insgesamt, Haltbarkeit. The return rate is 2.9%.

When does demand for fernseher peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the fernseher niche?

Listings span €108.10–€803.64; the average listing price is €303.27 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

fernseher

Skip it

Prices mostly outside the sweet spot ($108.10–$803.64) — this niche doesn't clear our bar today.

Market size

Incredible€29.6M

€29.6M/yr · 15.0M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,258.66

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Avg price

Okay€303.27

avg listing price — sweet spot $15–$100

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€108.10–€803.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, fernseher is a €29.6M/yr Amazon Germany market (15.0M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

fernseher market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: €24.3M–€30.3M; units × avg price
Conversion rate: 0.7%
Avg BSR: #30
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 7.8%
Avg brand age: 41 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

Samsung47%
Hisense29%
TCL8%
PHILIPS6%
LG4%
DYON3%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top fernseher search terms

fernseher4.2M/yr -0.4%0.1% conv.
smart tv1.5M/yr -10.5%0.2% conv.
fernseher 55 zoll1.2M/yr -14.1%0.4% conv.
tv 55 zoll658K/yr -7.1%0.4% conv.
tv 65 zoll582K/yr -12.4%0.2% conv.
fernseher 65 zoll553K/yr -15.8%0.3% conv.
fernseher 65 + zoll518K/yr -13.2%0.3% conv.
55 zoll fernseher452K/yr -9.6%0.5% conv.
fernseher 32 zoll415K/yr -2.9%0.4% conv.
samsung tv460K/yr -1.0%0.4% conv.

All search terms

Top fernseher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsung Crystal UHD 4K U7099F 43 Zoll (108 cm) LED Fernseher Optimiert für Fussball und Gaming Crystal Prozessor 4K AI Upscaling SmartThings Knox Security Kostenlose Inhalte Smart AI TV

Samsung€222.774.3★1,055 rev

Samsung Crystal UHD 4K U7099F 55 Zoll (138 cm) LED Fernseher Prozessor MetalStream Design SmartThings Knox Security Gaming Hub AI Upscaling Kostenlose Inhalte Smart TV 2025

Samsung€300.994.3★1,056 rev

Samsung Crystal UHD 4K U7099F 65 Zoll (163 cm) LED Fernseher Optimiert für Fussball und Gaming Prozessor AI Upscaling SmartThings Knox Security Kostenlose Inhalte Smart TV 2025

Samsung€383.374.3★1,056 rev

Hisense 43E6NT 108cm (43 Zoll) Fernseher 4K UHD Smart TV Precision Colour HDR Dolby Vision 60Hz Triple Tuner DVB-C/S/S2/T/T2 WiFi HDMI 2.1 Bluetooth Alexa Built-in Schwarz [2024]

Hisense€189.964.4★4,375 rev

TCL 55V6C 55 Zoll Direct LED TV 4K HDR Fernseher Smart TV mithilfe von Google TV (Dolby Audio Motion Clarity Kompatibel mit Google Assistant & Alexa)

TCL€248.264.3★3,175 rev

Newest

by launch date

Hisense 40E4DS Fernseher 43 Zoll 4K FHD Smart TV Hi-View AI Engine 60Hz Game Mode Natural Colour Enhancer Dolby Audio DTS Virtual: X Rauschunterdrückung Airplay [2026]

Hisense€136.4258 rev

3mo ago

Hisense 55E7DS Fernseher 55 Zoll 4K UHD QLED Smart TV Hi-View AI Engine 60Hz Game Mode Plus Dolby Vision IQ HI-QLED Colour Filmmaker Mode AI Smooth Motion Airplay Sprachsteuerung[2026]

Hisense€249.7884 rev

4mo ago

Samsung QLED 4K Q6FA 55 Zoll (138 cm) UHD Fernseher Optimiert für Fussball 100% Farbvolumen für satte Farben Quantum HDR 4K Upscaling Kostenlos 900 Sender TV Plus Samsung Vision AI Smart TV

Samsung€332.67146 rev

7mo ago

Samsung Crystal UHD 4K U80F 50 Zoll (125 cm) LED Fernseher Crystal Prozessor 4K MetalStream Design SmartThings Knox Security Gaming Hub AI Upscaling Koste... [Ungarische Version]

Samsung€290.6367 rev

11mo ago

DYON ULTIMAX 40F-TI - 40 Zoll (100 cm) Full-HD Smart TV mit Tizen OS Triple Tuner (DVB-C/-S2/-T2) Smart & Gaming Hub Prime Video Netflix Disney+

DYON€143.22723 rev

1y ago

What buyers say about fernseher

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis30%

“Beste TV-Investition”

Bild/Bildklarheit14%

“Brilliantes Bild”

Qualität insgesamt12%

“Super Produkt”

Audioqualität8%

“Bild und Ton super”

Montage/Installation5%

“easy to set up”

Anzeigeauflösung5%

“Super fernseher”

Benutzerfreundlichkeit3%

“EINFACHE HANDHABUNG”

beworben Vs Tatsächliches Produkt3%

“alles wie bestellt”

Software/Anwendung2%

“Software: Viele Apps”

Farbe2%

“Farbe absolut besser”

What buyers complain about

Audioqualität10%

“Sound unterirdisch”

Qualität insgesamt7%

“Müll”

Haltbarkeit7%

“Defekt nach 1 Monat”

Software/Anwendung5%

“Apps hängen nicht”

Montage/Installation4%

“Installation tricky”

Funktionalität insgesamt4%

“Überflüssige Features”

Konnektivität – insgesamt4%

“Manchmal Verbindungsprobleme”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Anleitung ist nicht in deutscher Sprache”

beworben Vs Tatsächliches Produkt4%

“Kein MiniLED nur Marketing”

Anzeigeauflösung3%

“rechte Seite fehlen 30cm Bild”

Top return reasons

Defekt Material/Teile22%

Gesamtgröße21%

Funktionalität insgesamt6%

Audioqualität6%

Software/Anwendung5%

Konnektivität – insgesamt5%

Qualität insgesamt4%

Berührungsbildschirm4%

Kompatibilität – insgesamt3%