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Fernseher

prices mostly outside the sweet spot ($108.10–$803.64) — Fernseher doesn't clear our bar today.

Flapen Score

48
Skip it

Top 30% of 1,823 Elektronik & Foto niches · +4 vs the category median of 44

Market size 100Growth 22Conversion 8Competition 70Returns 54Price range 0Avg price 30Brand share 13Review moat 56Quality gap 72
This niche Category average · 1,823 niches

Is Fernseher profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fernseher is a €29.6M/yr Amazon Germany market (15.0M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Fernseher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.7% over the last 90 days and 0.7% of searches end in a purchase.

€29.6M

revenue / yr

Units sold / yr100K
Search volume / yr-5.7%15.0M
Conversion rate0.7%
Avg price€303.27

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 91
Top-5 product click share43%
Open market5%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement86%
New entrants (1y)10· 9 succeeded
Avg rating4.3★
Avg reviews1,259

Top Fernseher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€1.2M€2.4M€3.5M€4.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

91

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

2%

  • Samsung47%
  • Hisense29%
  • TCL8%
  • PHILIPS6%
  • LG4%
  • DYON3%
  • Open — no brand owns it (3 brands, 2%)

Fernseher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15.0MCVR0.7%Products44Brands9Top 5 Brands95%OOS Rate7.8%Rating4.3★Reviews1,259Avg BSR#30
1.0M600KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Top Fernseher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fernseher4.2M/yr
  • smart tv1.5M/yr
  • fernseher 55 zoll1.2M/yr
  • tv 55 zoll658K/yr
  • tv 65 zoll582K/yr
  • fernseher 65 zoll553K/yr
  • fernseher 65 + zoll518K/yr
  • 55 zoll fernseher452K/yr
  • fernseher 32 zoll415K/yr
  • samsung tv460K/yr

What reviews say buyers love and hate about Fernseher

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Preis-Leistungs-Verhältnis30%

Beste TV-Investition

Bild/Bildklarheit14%

Brilliantes Bild

Qualität insgesamt12%

Super Produkt

Audioqualität8%

Bild und Ton super

Montage/Installation5%

easy to set up

What buyers complain about

52% of reviews
Audioqualität10%

Sound unterirdisch

Qualität insgesamt7%

Müll

Haltbarkeit7%

Defekt nach 1 Monat

Software/Anwendung5%

Apps hängen nicht

Montage/Installation4%

Installation tricky

Fernseher return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
22%
2Gesamtgröße
21%
3Funktionalität insgesamt
6%
4Audioqualität
6%
5Software/Anwendung
5%

Common Fernseher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fernseher 48/100 on Amazon Germany — Skip it. The niche generates €29.6M/yr across 44 tracked products. 9 of 10 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.
Search demand for Fernseher on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.2× the quietest.