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Fernglas Für Kinder

Fail

Demand is soft, at -11.3% this quarter, so Fernglas Für Kinder is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,823 Elektronik & Foto niches · +5 vs the category median of 44
Market size
€246K/yr463K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
54%top-5 click share · 15 brands · 73 sellers

Flapen Score

Fernglas Für Kinder against its category

The dotted line is the Elektronik & Foto average. Past it, Fernglas Für Kinder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fernglas Für Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Fernglas Für Kinder 463K times last year and spent an estimated €246K. The top 5 brands take 70% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €246K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
3.2%
Market size, estimated
€246Ka year
Peak month
December2.7× the quietest month
Top search term
fernglas für kinder233K searches a year

02 · Price

A sale here is worth €16.52.

Listings sell for €16.52 on average, from €6.02 to €27.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €16.52 that is €8K to €12K a year per listing.

Average price
€16.52inside the $15 to $100 sweet spot
Price range
€6.02–€27.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #11 within Kamera & Foto. It carries 3,839 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#11in Kamera & Foto
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
3,839per listing
Listings tracked
24

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fernglas Für Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

73

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

24%

  • Brand 124%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Fernglas Für Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Fernglas Für Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fernglas für kinder233K/yr
  • fernglas kinder77K/yr
  • kinder fernglas34K/yr
  • kinderfernglas28K/yr
  • fernglas kinder ab 6 jahre11K/yr
  • kinderfernglas ab 4 jahre10K/yr
  • fernglas kinder ab 4 jahre8K/yr
  • kinderfernglas ab 6 jahre8K/yr
  • binoculars for kids7K/yr
  • kinder fernglas ab 53K/yr

Reviews and returns

What reviews say buyers love and hate about Fernglas Für Kinder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Preis-Leistungs-Verhältnis”
13%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fernglas Für Kinder questions

Answered from the same tracked data.