Esp32
Esp32 shows low returns (1.0%), but soft demand (-1.5% this quarter) keeps it on the watch list.
Flapen Score
Top 17% of 1,823 Elektronik & Foto niches · +8 vs the category median of 44
Is Esp32 profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Esp32 is a €324K/yr Amazon Germany market (607K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Esp32: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.5% over the last 90 days and 3.5% of searches end in a purchase.
€324K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Esp32 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
diymore 2 Stücke für ESP32 Nodemcu Development Board für ESP32 NodeMCU Module USB C 2.4 GHz WLAN WiFi Bluetooth CH340 Chip
- Price
- €9.75
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 3y ago
Für ESP32 NodeMCU Entwicklungsplatine QIQIAZI für ESP32 NodeMCU für ESP32 USB C Modul 2.4 GHz WiFi+Bluetooth Dual-Cores mit CH340 Chip für Arduino(2 Stücke)
- Price
- €9.51
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago
ELEGOO ESP-32 Entwicklungsboard USB-C 2.4GHz Dual Modus WiFi+Bluetooth Dual Core Mikrocontroller für Arduino IDE Unterstützung AP/STA/AP+STA CP2102 Chip 3 Stück
- Price
- €15.06
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 2y ago
AZDelivery 3 x ESP32 NodeMCU Module WLAN WiFi Dev Kit C Development Board mit CP2102 (Nachfolgermodell zum ESP8266) kompatibel mit Arduino und inklusive E-Book!
- Price
- €20.80
- Rating
- 4.6/5
- Reviews
- 5,311
- Age
- 8y ago
LAFVIN Basic Starter Kit for ESP32 ESP-WROOM-32 WiFi IOT Development Board with Tutorial Compatible with Arduino IDE
- Price
- €19.41
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 2y ago
Trending
90-day click momentum
AZDelivery ESP32S Dev Kit C V4 NodeMCU WLAN WiFi Development Board kompatibel mit Arduino inklusive E-Book! (Nachfolger Modul von ESP32S Dev Kit C V2)
- Price
- €8.74
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 3y ago
1 Stück ESP32 ESP-32D ESP-WROOM-32 CP2012 USB C 30 Pin WiFi+Bluetooth Dual Core Typ-C Schnittstelle ESP32-DevKitC-32 Entwicklungsboard Modul STA/AP/STA+AP
- Price
- €7.64
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
diymore 2PCS für ESP32-S3 DevKitC-1 N16R8 Modul für ESP32 S3 1-N16R8 Entwicklungsboard mit WiFi Bluetooth 5.0 USB C Anschließbare Antenne mit Antenne
- Price
- €16.16
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 11mo ago
2 Sätze für ESP32S und Terminal Adapter NodeMcu für ESP32 Entwicklungsboard WLAN WiFi Bluetooth CH340 Chip
- Price
- €14.14
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 2y ago
ELEGOO ESP-32 Super Starter Kit mit Tutorial und Entwicklungsboard USB-C Dual-Core-Mikrocontroller Unterstützung AP/STA/AP+STA CP2102 Chip kompatibel mit Arduino IDE
- Price
- €37.26
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago
Newest
by launch dateELEGOO ESP-32 Super Starter Kit mit Tutorial und Entwicklungsboard USB-C Dual-Core-Mikrocontroller Unterstützung AP/STA/AP+STA CP2102 Chip kompatibel mit Arduino IDE
- Price
- €37.26
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago
APKLVSR ESP32 NodeMCU Modul 2 Stücke: ESP32 USB C Modul 2.4 GHz WiFi+Bluetooth Dual-Cores CH340 Chip für Arduino
- Price
- €8.79
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 10mo ago
APKLVSR ESP32S-Lua Entwicklungsboard ESP32 NodeMCU-32S Lua Modul Dual-Mode 2.4GHz WiFi + Bluetooth ESP32 USB C 38-Pin Board mit CP2102-Chip für Arduino
- Price
- €5.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
1 Stück ESP32 ESP-32D ESP-WROOM-32 CP2012 USB C 30 Pin WiFi+Bluetooth Dual Core Typ-C Schnittstelle ESP32-DevKitC-32 Entwicklungsboard Modul STA/AP/STA+AP
- Price
- €7.64
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
diymore 2PCS für ESP32-S3 DevKitC-1 N16R8 Modul für ESP32 S3 1-N16R8 Entwicklungsboard mit WiFi Bluetooth 5.0 USB C Anschließbare Antenne mit Antenne
- Price
- €16.16
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
9%
- diymore32%
- AZDelivery21%
- ELEGOO14%
- QIQIAZI14%
- LAFVIN6%
- AITRIP4%
- Open — no brand owns it (5 brands, 9%)
Esp32 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Esp32 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- esp32424K/yr
- esp50K/yr
- esp 3243K/yr
- esp32 dev kit10K/yr
- esp32 wroom18K/yr
- esp32 devkit v14K/yr
- esp32 wroom 326K/yr
- esp32 nodemcu4K/yr
- esp-wroom-32 esp32 esp-32s development board 2.4ghz dual-mode wifi bluetooth dual cores microcontroller processor integrated with antenna rf amp filter ap sta compatible with arduino ide (3pcs)7K/yr
- esp32 usb c7K/yr
What reviews say buyers love and hate about Esp32
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Erwartungen erfüllt”
“Gute ESP32-Module inklusive Breakoutboards”
“Preis/Leistung super”
“stabile Verbindung”
“Funktionieren super mit Home Assistant”
What buyers complain about
75% of reviews“Das bringt bei z. B Homeassistant auch Bluetooth stack Probleme mit sich”
“Die Bluetooth Reichweite ist ebenfalls sehr schlecht”
“minderwertige Qualität”
“Ok. An sich gut, leider ist es eines der Module mit falsch platzierter Antenne”
“Auch wird der Chip sehr heiß (>64°C)”
Esp32 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Esp32 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
