elfbar
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great208.37avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.49–€30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.11avg listing price — sweet spot $15–$100
Market size
Good€327K€327K/yr · 1.4M searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, elfbar is a €327K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
elfbar market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- €262K–€328K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 16%
- Sponsored
- 16%
- Out of stock
- 5.0%
- Avg brand age
- 39 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- ELF Bar72%
- FURUN8%
- Generisch7%
- Mari & Juan6%
- Ciberate4%
- Twizzy2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top elfbar search terms
- elfbar pod375K/yr
- elfbar liquid233K/yr
- elfbar pods mit liquid166K/yr
- elfbar pods132K/yr
- elfa pods85K/yr
- elfbar pods zum nachfüllen37K/yr
- elfbar liquid mit nikotin55K/yr
- pods elfbar55K/yr
- elf bar pods36K/yr
- elfbar pods nikotinfrei27K/yr
Top elfbar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4X Elfbar ELFA Leer Pods zum nachfüllen Refillable Pods Selbstbefüllbar - 2 Stück pro Packung je 2ml - ohne Nikotin - kein Liquid
ELF Bar€12.213.8★251 rev
ELF Bar ELFA Empty Pod 2 ml 2er Pack
ELF Bar€8.934.2★296 rev
Elfbar Elfa Turbo Leerpods - kein Liquid enthalten - 550 mAh Akku USB-C Schnellladung MTL 2 Leistungsmodi Refillable & Prefilled Pods + Lustiger Hookain Sticker - Leerpods - 4 Stück
ELF Bar€12.773.4★196 rev
FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Backen
FURUN€11.414.1★513 rev
ELFBAR ELFA MASTER - Pod System - Dusty Pink - Base unit without liquid without nicotine
ELF Bar€11.903.8★66 rev
Newest
by launch date![ELFBAR ELFA Refillable Pod [4er Set Wiederbefüllbar & 0 8 Ohm] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack](https://m.media-amazon.com/images/I/41RWdRUHQNL.jpg)
ELFBAR ELFA Refillable Pod [4er Set Wiederbefüllbar & 0 8 Ohm] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack
ELF Bar€20.8923 rev
M&J Ersatz Elfa Pods Turbo nachfüllbar I 2 Stück 0 8 Ohm I ohne Liquid I Pod für Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan
Mari & Juan€7.4915 rev
M&J Ersatz Elfa Pods nachfüllbar I 2 Stück 1 1 Ohm I ohne Liquid I Pod kompatibel mit Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan
Mari & Juan€7.7328 rev
ELFBAR ELFA MASTER - Pod System - Dusty Pink - Base unit without liquid without nicotine
ELF Bar€11.9066 rev
ELFBAR ELFA MASTER - Pod System - Black Night - Base unit without liquid without nicotine
ELF Bar€12.3079 rev
Trending
90-day click momentum
ElfX 0.6 Leere Pods zum nachfüllen Refillable Pods Selbstbefüllbar Nachfüllbare Pods | 3 Stück pro Packung je 2ml - Ohne Nikotin Ohne Liquid
Generisch€13.035.0★
ELFA Leerpods Selbstbefüllbar (4x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte
Generisch€21.453.7★
ELF Bar ELFX Kit Cartridge 2 ml 0 6 Ohm 3er Pack
ELF Bar€11.554.4★
ELFBAR ELFA MASTER - Pod System - Dusty Pink - Base unit without liquid without nicotine
ELF Bar€11.903.8★
ELF Bar ELFX Kit Cartridge 2 ml 0 8 Ohm 3er Pack
ELF Bar€12.134.5★
What buyers say about elfbar
What buyers praise and complain about, mined from review topics.What buyers love
“fairer Preis”
“Super Geschmack”
“TOP-Qualität”
“Schmeckt”
“Aroma”
“Ware wie beschrieben, alles wunderbar”
“Praktisches und einfaches Pod-System”
“Auch für liquide mischbar geeignet”
“Sieht sehr schön aus und funktioniert super”
“Sehr gute Qualität schmeckt sher lecker würde immer wieder bestellen”
What buyers complain about
“Verlieren liquid nach wenig Zeit”
“Null Qualität”
“Sinnlose Geldverschwendung”
“Wird ohne Ladekabel geliefert”
“Nach 2 Tagen defekt”
“Undefinierbarer Geschmack”
“Pod System, Akku hält 2 Tage”
“Liquid”
“Undefinierbarer Geschmack”
“Lebensmittelfarbe wird aber als Liquid für E-Zigarette dargestellt”
Top return reasons
Common questions
- Is elfbar profitable to sell on Amazon Germany?
- The niche generates €327K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the elfbar niche?
- 6 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in elfbar?
- Top complaints mined from reviews: Auslaufsicher, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- When does demand for elfbar peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the elfbar niche?
- Listings span €7.49–€30.39; the average listing price is €13.11 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.