Skip to content

Elfbar

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 98% of clicks, so Elfbar is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,823 Elektronik & Foto niches · +7 vs the category median of 44
Market size
€327K/yr1.4M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
60%top-5 click share · 6 brands · 38 sellers

Flapen Score

Elfbar against its category

The dotted line is the Elektronik & Foto average. Past it, Elfbar is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elfbar market on Amazon at a glance

Shoppers on Amazon Germany searched for Elfbar 1.4M times last year and spent an estimated €327K. The top 5 brands take 98% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €327K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
1.8%
Market size, estimated
€327Ka year
Peak month
September1.7× the quietest month
Top search term
elfbar pod375K searches a year

02 · Price

A sale here is worth €13.11.

Listings sell for €13.11 on average, from €7.49 to €30.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €13.11 that is €10K to €13K a year per listing.

Average price
€13.11under the $15 to $100 sweet spot
Price range
€7.49–€30.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€13K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #3 within Elektronische Zigaretten, Shishas & Zubehör. It carries 208 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
16%
Out of stock, average day
5.0%
Average rank
#3in Elektronische Zigaretten, Shishas & Zubehör
Average rating
3.85 starsAmazon Germany average 4.37 stars
Average reviews
208per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Elfbar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

38

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 62%

Demand

Elfbar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Elfbar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elfbar pod375K/yr
  • elfbar liquid233K/yr
  • elfbar pods mit liquid166K/yr
  • elfbar pods132K/yr
  • elfa pods85K/yr
  • elfbar pods zum nachfüllen37K/yr
  • elfbar liquid mit nikotin55K/yr
  • pods elfbar55K/yr
  • elf bar pods36K/yr
  • elfbar pods nikotinfrei27K/yr

Reviews and returns

What reviews say buyers love and hate about Elfbar

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
15%of negative reviews mention “Auslaufsicher”
0.2%of orders come back
“Verlieren liquid nach wenig Zeit”
A buyer, on “Auslaufsicher”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Elfbar questions

Answered from the same tracked data.