e zigarette
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great172.18avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great€18.60avg listing price — sweet spot $15–$100
Price range
Great€5.09–€57.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€955K€955K/yr · 7.4M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, e zigarette is a €955K/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- €744K–€930K
- units × avg price
- Launch success
- 32%
- 7 of 22 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 1%
- Out of stock
- 12.2%
- Avg brand age
- 43 months
- Avg seller age
- 184 days
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
57
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
29%
Top 20: 62%
Open market
20%
- ELF Bar39%
- X-SPACE12%
- GeekVape8%
- Vaporesso7%
- Lifeofvape7%
- Generisch7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELFBAR ELFA MASTER - Pod System - Dusty Pink - Base unit without liquid without nicotine
ELF Bar€11.903.8★66 rev
ELFBAR ELFA MASTER - Pod System - Black Night - Base unit without liquid without nicotine
ELF Bar€12.303.6★79 rev
Tornado Box Pod Kit 800mAh E-Zigarette Akkuträger mit Digitalanzeige Mesh Pod Refillable System inkl. 0 9 Ohm wiederbefüllbares Leerpod USB-C Ohne Nikotin Ohne Liquid (Yellow Pink)
Generisch€16.253.7★29 rev
ELFA MAX I kein Liquid kein Nikotin enthalten I 650 mAh Akku Kit I USB-C Schnellladung MTL/RDL (Purple Light)
Lifeofvape€8.123.6★12 rev
Vaporesso Luxe XR Max 2 Kit 80W Black
Vaporesso€32.773.9★163 rev
Newest
by launch date
6 Stück - E Vape ohne Niktoin | 6x Blueberry 6er/pack 0 0mg Kein Nikotin Kein Liquid
G CELOXO€22.329 rev
![ELFBAR Elfa Master Akkuträger Set [2 Stück | 850mAh] wiederaufladbare Träger-Einheit für ELFA & TAPPO Systeme 918W einstellbar USB-C Dusty Pink & Black Knight](https://m.media-amazon.com/images/I/41mdpwE9syL.jpg)
ELFBAR Elfa Master Akkuträger Set [2 Stück | 850mAh] wiederaufladbare Träger-Einheit für ELFA & TAPPO Systeme 918W einstellbar USB-C Dusty Pink & Black Knight
Generisch€19.804 rev
X-SPACE ET5 E Zigarette Starterset 1100mAh Akku Nachfüllbar Vape 6-30W
X-SPACE€17.519 rev
GEEKVAPE Aegis Legend 5 Kit (Z sub ohm tank 5 Version) 200W TC Box Mod (Battery Not Include) Vape with 7ml Atomizer Vaper Z XM Coil (0.2/0.4Vaporizer No Nicotine
GeekVape€52.461 rev
X-SPACE ET2 Vape E Zigarette Pod System 1000mAh 5-30W kein Liquid
X-SPACE€14.6113 rev
Trending
90-day click momentumX-SPACE ET5 E Zigarette Starterset 1100mAh Akku Nachfüllbar Vape 6-30W
X-SPACE€17.514.8★
6 Stück - E Vape ohne Niktoin | 6x Blueberry 6er/pack 0 0mg Kein Nikotin Kein Liquid
G CELOXO€22.321.8★
Vaporesso ECO One Pro Kit Pen Style Pod Vape Built in 1400mAh battery Top Filling 2ml ECO One Pod Cartridge 0.8ohm Vaporizer COREX SMOOTH Electronic Cigarette No Nicotine (Mitternachtsschwarz)
Vaporesso€14.014.8★
ELFBAR Elfa Master Akkuträger Set [2 Stück | 850mAh] wiederaufladbare Träger-Einheit für ELFA & TAPPO Systeme 918W einstellbar USB-C Dusty Pink & Black Knight
Generisch€19.805.0★
SMOK Novo 6 Pod System E Zigarette MTL/RDL Zugautomatik Kompaktes Alltagsgerät Stufenlose Airflow 1700mAh 0.96 Zoll TFT Kompatibel mit Novo 5 Meshed 0.6/0.7 Pod Pink Ohne Nikotin
Smok€21.375.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“fairer Preis”
“einfache Handhabung”
“Super Akku - hält lange”
“Lecker Aromen”
“Erfüllt seinen Zweck”
“Schmeckt”
“Aroma”
“Passt”
“lädt über USB-C angenehm schnell wieder auf.”
What buyers complain about
“Keine Haltbarkeit”
“Dann muss man nochmals laden”
“Absoluter Müll”
“Verlieren liquid nach wenig Zeit”
“Funktioniert nicht”
“Bei der einen ist der Akku defekt”
“Geld Verschwendung”
“Kleben überhaupt nicht”
“Gerät ist defekt”
“Irreführende Artikelbeschreibung”
Top return reasons
Common questions
- Is e zigarette profitable to sell on Amazon Germany?
- The niche generates €955K/yr across 67 tracked products. 7 of 22 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (66/100).
- How competitive is the e zigarette niche?
- 19 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in e zigarette?
- Top complaints mined from reviews: Haltbarkeit, Aufladen, Qualität insgesamt. The return rate is 0.3%.
- When does demand for e zigarette peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the e zigarette niche?
- Listings span €5.09–€57.88; the average listing price is €18.60 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.
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