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E Zigarette

E Zigarette shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look

Top 1% of 1,823 Elektronik & Foto niches · +22 vs the category median of 44

Market size 77Growth 20Conversion 9Competition 86Returns 99Price range 80Avg price 84Brand share 53Review moat 91Quality gap 96
This niche Category average · 1,823 niches

Is E Zigarette profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, E Zigarette is a €955K/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 66/100.

E Zigarette: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.9% over the last 90 days and 0.7% of searches end in a purchase.

€955K

revenue / yr

Units sold / yr50K
Search volume / yr-9.9%7.4M
Conversion rate0.7%
Avg price€18.60

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers19 · 57
Top-5 product click share29%
Open market27%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 67 products

Sponsored placement1%
New entrants (1y)22· 7 succeeded
Avg rating4.0★
Avg reviews172

Top E Zigarette products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€29K€57K€86K€115K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

57

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

29%

Top 20: 62%

Open market

20%

  • ELF Bar39%
  • X-SPACE12%
  • GeekVape8%
  • Vaporesso7%
  • Lifeofvape7%
  • Generisch7%

E Zigarette demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.4MCVR0.7%Products67Brands19Top 5 Brands73%OOS Rate12.2%Rating4.0★Reviews172Avg BSR#5
225K175KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top E Zigarette search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vape2.1M/yr
  • e zigarette1.5M/yr
  • elfbar1.0M/yr
  • elfbar akkuträger431K/yr
  • e zigarette ohne nikotin410K/yr
  • vapes295K/yr
  • e-zigaretten334K/yr
  • e zigarette pod system144K/yr
  • e zigarette mit nikotin223K/yr
  • dampfer e zigarette162K/yr

What reviews say buyers love and hate about E Zigarette

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt16%

Super Produkt

Preis-Leistungs-Verhältnis13%

fairer Preis

Benutzerfreundlichkeit12%

einfache Handhabung

Akkulaufzeit11%

Super Akku - hält lange

Geschmack5%

Lecker Aromen

What buyers complain about

76% of reviews
Haltbarkeit17%

Keine Haltbarkeit

Aufladen14%

Dann muss man nochmals laden

Qualität insgesamt12%

Absoluter Müll

Auslaufsicher10%

Verlieren liquid nach wenig Zeit

Funktionalität insgesamt7%

Funktioniert nicht

E Zigarette return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
30%
2Defekt Material/Teile
12%
3Aufladen
11%
4Auslaufsicher
9%
5Akkulaufzeit
5%

Common E Zigarette questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E Zigarette 66/100 on Amazon Germany — Worth a look. The niche generates €955K/yr across 67 tracked products. 7 of 22 products launched in the last 360 days are still selling. Search demand moved -9.9% over the last 90 days.
Search demand for E Zigarette on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.