e shisha
Worth a lookShows beatable incumbent ratings (3.9★), but weak search conversion (0.6%) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great106.54avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€34.53avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great€10.36–€88.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad€85K€85K/yr · 391K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, e shisha is a €85K/yr Amazon Germany market (391K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
e shisha market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €43K–€52K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 0%
- Out of stock
- 26.9%
- Avg brand age
- 47 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
34
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
26%
Top 20: 63%
Open market
6%
- Smok56%
- GeekVape20%
- X-SPACE6%
- Vaporesso4%
- ELF Bar3%
- VAPTIO3%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -16.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top e shisha search terms
- e shisha157K/yr
- smok80K/yr
- e-shisha45K/yr
- smok e zigarette43K/yr
- e zigarette smok28K/yr
- smok akkuträger8K/yr
- smok vape8K/yr
- smok alien9K/yr
- smoke e zigaretten7K/yr
- smok alien 220w4K/yr
Top e shisha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMOK IPX 80 Pod Mod Kit 80W Vape Gerät 3000mAh Akku Einstellbarer Luftstrom 5.5ml Pod RPM 2 Coil Typ-C Aufladung IPX67 Schutz Ohne Nikotin Schwarz Carbonfaser
Smok€26.303.5★134 rev
SMOK R-KISS 2 Kit | 200W R-KISS 2 Mod Vape mit 6 5 ml TFV18 Mini Tank (Verdampfer) Kompatibel mit V18 Mini Mesh-Heizwendeln (0 33 / 0 15) Elektrische Zigarette No AKKU No Nicotine (Schwarz Rot)
Smok€41.393.7★60 rev
Geekvape Aegis Legend 5 Mod Kit | 200 W TC Box Mod (Battery Not Included) Vape with Z Sub Ohm Tank 5.5 ml Vaper Z Coil Vaporiser No Nicotine
GeekVape€56.483.7★4 rev
Vaporesso Luxe XR Max 2 Kit 80W Black
Vaporesso€32.773.9★163 rev
X-SPACE ET5 E Zigarette Pod System Starterkit Nachfüllbar DTL/RDL/MTL
X-SPACE€18.384.2★60 rev
Newest
by launch date
Smok Nord 6 Kit Built in 3800mAh Battery Top/Slid Filling 5ml Nord 6 Pod Cartridge Fit RPM 3 Coils/RPM 4 Coil Refillable & Rechargeable Vape Device 80W Vaporoizer (Schwarz)
Smok€32.405 rev
SMOK G-PRIV 4 Kit | 230 W G Priv 4 Mod mit Vollfarb-Touchscreen-Mod und 6 5 ml TFV 18 Mini Tank V18 Mini Coils V9 Mesh Coil Ohne Nikotin (Rot)
Smok€52.69145 rev
SMOK G-PRIV 4 Kit | 230 W G Priv 4 Mod mit Vollfarb-Touchscreen-Mod und 6 5 ml TFV 18 Mini Tank V18 Mini Coils V9 Mesh Coil Ohne Nikotin (Schwarz)
Smok€52.55145 rev
SMOK Novo 6 Pod System E Zigarette MTL/RDL Zugautomatik Elegantes Design Stufenlose Airflow 1700mAh 0.96 Zoll TFT Kompatibel mit Novo 5 Meshed 0.6/0.7 Pod Gold Ohne Nikotin
Smok€20.905 rev
SMOK Arco Digi Pod System E Zigarette Kit 1300mAh Akku 5W30W Leistungsbereich 0.84 Zoll Display 3ml Nachfüll Pod Top Fill Type C Schnellladung Kompatibel Mit Arco Pod Cartridge Ohne Nikotin Schwarz
Smok€13.4415 rev
Trending
90-day click momentumSmok Nord 6 Kit Built in 3800mAh Battery Top/Slid Filling 5ml Nord 6 Pod Cartridge Fit RPM 3 Coils/RPM 4 Coil Refillable & Rechargeable Vape Device 80W Vaporoizer (Schwarz)
Smok€32.403.2★
![GEEKVAPE H45 Classic kit [AEGIS HERO 3 Pod Kit ] 45 W Built in 1400mah Battery 4ml Pod Cartridge B Coil(0.4 /0.6) E Cigarette Vaporizer No Nicotine (Schwarz)](https://m.media-amazon.com/images/I/41eABUuMaNL.jpg)
GEEKVAPE H45 Classic kit [AEGIS HERO 3 Pod Kit ] 45 W Built in 1400mah Battery 4ml Pod Cartridge B Coil(0.4 /0.6) E Cigarette Vaporizer No Nicotine (Schwarz)
GeekVape€27.654.0★
Geekvape Aegis Legend 5 Mod Kit | 200 W TC Box Mod (Battery Not Included) Vape with Z Sub Ohm Tank 5.5 ml Vaper Z Coil Vaporiser No Nicotine
GeekVape€57.884.3★
SMOK G-PRIV 4 Kit | 230 W G Priv 4 Mod mit Vollfarb-Touchscreen-Mod und 6 5 ml TFV 18 Mini Tank V18 Mini Coils V9 Mesh Coil Ohne Nikotin (Rot)
Smok€52.694.0★
SMOK Novo 6 Pod System E Zigarette MTL/RDL Zugautomatik Elegantes Design Stufenlose Airflow 1700mAh 0.96 Zoll TFT Kompatibel mit Novo 5 Meshed 0.6/0.7 Pod Gold Ohne Nikotin
Smok€20.905.0★
What buyers say about e shisha
What buyers praise and complain about, mined from review topics.What buyers love
“einfache Handhabung”
“Super Produkt”
“Die Tornado Box Pod Kit überzeugt vor allem durch ihre einfache Handhabung, den starken Akku und den intensiven Geschmack”
“und mit einem Preis von 5,- € pro Stück schon ordentlich Geld kostet.”
“Erfüllt seinen Zweck”
“Die Verarbeitung ist hochwertig und das Design sieht modern und stylisch aus”
“Schmeckt”
“Der Geschmack ist richtig intensiv”
“Jetzt sitzt es perfekt”
“Es liegt gut in der Hand”
What buyers complain about
“Akku nach 2 Monaten schon defekt”
“1 Woche kaputt zurück geschickt”
“Leck”
“Müll”
“Trotz allem hat es nicht funktioniert”
“Geld wieder für die Tonne”
“Schlecht Artikel Beschreibung”
“Pod System, Akku hält 2 Tage”
“Wird zu schnell heiß”
“2x laden und das Teil war kaputt”
Top return reasons
Common questions
- Is e shisha profitable to sell on Amazon Germany?
- The niche generates €85K/yr across 67 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the e shisha niche?
- 14 brands and 34 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in e shisha?
- Top complaints mined from reviews: Aufladen, Haltbarkeit, Auslaufsicher. The return rate is 1.1%.
- When does demand for e shisha peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the e shisha niche?
- Listings span €10.36–€88.33; the average listing price is €34.53 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.