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E Shisha

E Shisha shows beatable incumbent ratings (3.9★), but weak search conversion (0.6%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 10% of 1,823 Elektronik & Foto niches · +11 vs the category median of 44

Market size 21Growth 17Conversion 8Competition 89Returns 94Price range 90Avg price 95Brand share 24Review moat 95Quality gap 96
This niche Category average · 1,823 niches

Is E Shisha profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, E Shisha is a €85K/yr Amazon Germany market (391K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.

E Shisha: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 0.6% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr2K
Search volume / yr-16.3%391K
Conversion rate0.6%
Avg price€34.53

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers14 · 34
Top-5 product click share26%
Open market10%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 67 products

Sponsored placement0%
New entrants (1y)25· 3 succeeded
Avg rating3.9★
Avg reviews107

Top E Shisha products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

34

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

26%

Top 20: 63%

Open market

6%

  • Smok56%
  • GeekVape20%
  • X-SPACE6%
  • Vaporesso4%
  • ELF Bar3%
  • VAPTIO3%
  • Open — no brand owns it (8 brands, 6%)

E Shisha demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume391KCVR0.6%Products67Brands14Top 5 Brands90%OOS Rate26.9%Rating3.9★Reviews107Avg BSR#4
9K7KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top E Shisha search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e shisha157K/yr
  • smok80K/yr
  • e-shisha45K/yr
  • smok e zigarette43K/yr
  • e zigarette smok28K/yr
  • smok akkuträger8K/yr
  • smok vape8K/yr
  • smok alien9K/yr
  • smoke e zigaretten7K/yr
  • smok alien 220w4K/yr

What reviews say buyers love and hate about E Shisha

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Benutzerfreundlichkeit20%

einfache Handhabung

Qualität insgesamt15%

Super Produkt

Akkulaufzeit14%

Die Tornado Box Pod Kit überzeugt vor allem durch ihre einfache Handhabung, den starken Akku und den intensiven Geschmack

Preis-Leistungs-Verhältnis9%

und mit einem Preis von 5,- € pro Stück schon ordentlich Geld kostet.

beworben Vs Tatsächliches Produkt6%

Erfüllt seinen Zweck

What buyers complain about

81% of reviews
Aufladen17%

Akku nach 2 Monaten schon defekt

Haltbarkeit15%

1 Woche kaputt zurück geschickt

Auslaufsicher12%

Leck

Qualität insgesamt11%

Müll

Funktionalität insgesamt6%

Trotz allem hat es nicht funktioniert

E Shisha return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Defekt Material/Teile
15%
3Auslaufsicher
11%
4Aufladen
9%
5Qualität insgesamt
6%

Common E Shisha questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E Shisha 55/100 on Amazon Germany — Worth a look. The niche generates €85K/yr across 67 tracked products. 3 of 25 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for E Shisha on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.