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Dj Kopfhörer

Fail

Demand is soft, at -12.9% this quarter, so Dj Kopfhörer is a Fail.

Flapen Score
44
44 / 100
Ranks 838 of 1,823 Elektronik & Foto niches · on the category median
Market size
€314K/yr101K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
58%top-5 click share · 11 brands · 84 sellers

Flapen Score

Dj Kopfhörer against its category

The dotted line is the Elektronik & Foto average. Past it, Dj Kopfhörer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dj Kopfhörer market on Amazon at a glance

Shoppers on Amazon Germany searched for Dj Kopfhörer 101K times last year and spent an estimated €314K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €314K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
4.8%
Market size, estimated
€314Ka year
Peak month
November1.5× the quietest month
Top search term
dj kopfhörer52K searches a year

02 · Price

A sale here is worth €64.93.

Listings sell for €64.93 on average, from €9.82 to €145.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €64.93 that is €6K to €16K a year per listing.

Average price
€64.93inside the $15 to $100 sweet spot
Price range
€9.82–€145.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€6K–€16K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Kopfhörer & Zubehör. It carries 2,900 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Kopfhörer & Zubehör
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
2,900per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Dj Kopfhörer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

84

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

10%

  • Brand 140%
  • Brand 226%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Dj Kopfhörer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dj Kopfhörer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dj kopfhörer52K/yr
  • dj kopfhörer mit kabel22K/yr
  • dj headphones9K/yr
  • pioneer dj kopfhörer7K/yr
  • kopfhörer dj6K/yr
  • pioneer kopfhörer6K/yr

Reviews and returns

What reviews say buyers love and hate about Dj Kopfhörer

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Audioqualität”
12%of negative reviews mention “Audioqualität”
4.1%of orders come back
“kein guter Klang”
A buyer, on “Audioqualität”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dj Kopfhörer questions

Answered from the same tracked data.