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Cr123a

Cr123a shows searches that convert (19.6% search→purchase), but a deep review moat (22,668 avg reviews) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 20% of 1,823 Elektronik & Foto niches · +7 vs the category median of 44

Market size 77Growth 16Conversion 100Competition 20Returns 98Price range 57Avg price 35Brand share 41Review moat 15Quality gap 47
This niche Category average · 1,823 niches

Is Cr123a profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cr123a is a €987K/yr Amazon Germany market (494K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Cr123a: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.2% over the last 90 days and 19.6% of searches end in a purchase.

€987K

revenue / yr

Units sold / yr100K
Search volume / yr-17.2%494K
Conversion rate19.6%
Avg price€10.20

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 83
Top-5 product click share76%
Open market20%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews22,668

Top Cr123a products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€99K€197K€296K€395K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

83

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • Varta32%
  • Amazon Basics24%
  • Duracell12%
  • BEVIGOR7%
  • VARTA6%
  • kraftmax6%
  • Open — no brand owns it (5 brands, 14%)

Cr123a demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume494KCVR19.6%Products13Brands11Top 5 Brands80%OOS Rate0.0%Rating4.5★Reviews22,668Avg BSR#200
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Cr123a search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cr123a227K/yr
  • cr123a 3v lithium batterie61K/yr
  • cr12339K/yr
  • cr123a batterie32K/yr
  • cr123a 3v batterien20K/yr
  • batterie cr123a24K/yr
  • 12314K/yr
  • cr 123a lithium batterien11K/yr
  • varta cr123a8K/yr
  • cr123a 3v6K/yr

What reviews say buyers love and hate about Cr123a

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Akkulaufzeit26%

Batterie

Preis-Leistungs-Verhältnis19%

Preiswertes Teil

Qualität insgesamt15%

Super Qualität

beworben Vs Tatsächliches Produkt15%

Entsprechen der Produktbeschreibung

Haltbarkeit8%

Kurzlebig

What buyers complain about

89% of reviews
Akkulaufzeit36%

Batterien wohl Altersschwach

Qualität insgesamt18%

Dementsprechend unbrauchbarer Schrott

Haltbarkeit10%

Halten nicht lang

Preis-Leistungs-Verhältnis9%

halb so teuer wie im Baumarkt

Speicherkapazität4%

Kapazität

Cr123a return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
78%
2Kompatibilität – insgesamt
6%
3Akkulaufzeit
5%
4beworben Vs Tatsächliches Produkt
4%
5Funktionalität insgesamt
2%

Common Cr123a questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cr123a 51/100 on Amazon Germany — Worth a look. The niche generates €987K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -17.2% over the last 90 days.
Search demand for Cr123a on Amazon Germany peaks in Nov, where the busiest month runs 1.8× the quietest.