Is cr123a profitable to sell on Amazon Germany?

The niche generates €987K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the cr123a niche?

11 brands and 83 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in cr123a?

Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Haltbarkeit. The return rate is 0.4%.

When does demand for cr123a peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the cr123a niche?

Listings span €5.14–€27.81; the average listing price is €10.20 (sweet spot $15–$100). The average incumbent carries 22,668 reviews — the moat a new listing must climb.

cr123a

Worth a look

Shows searches that convert (19.6% search→purchase), but a deep review moat (22,668 avg reviews) keeps it on the watch list.

Conversion

Incredible19.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great€987K

€987K/yr · 494K searches

Price range

Good€5.14–€27.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.20

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Review moat

Bad22,667.85

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, cr123a is a €987K/yr Amazon Germany market (494K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

cr123a market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: €816K–€1.0M; units × avg price
Conversion rate: 19.6%
Avg BSR: #200
Page quality: 0%
Prime: 85%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

Varta32%
Amazon Basics24%
Duracell12%
BEVIGOR7%
VARTA6%
kraftmax6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top cr123a search terms

cr123a227K/yr -16.7%16.9% conv.
cr123a 3v lithium batterie61K/yr -16.4%18.3% conv.
cr12339K/yr -20.4%12.6% conv.
cr123a batterie32K/yr -36.5%14.0% conv.
cr123a 3v batterien20K/yr -3.6%8.0% conv.
batterie cr123a24K/yr -25.2%19.3% conv.
12314K/yr +53.5%0.2% conv.
cr 123a lithium batterien11K/yr -5.2%15.8% conv.
varta cr123a8K/yr -15.2%25.3% conv.
cr123a 3v6K/yr -17.9%19.2% conv.

All search terms

Top cr123a products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VARTA Batterien CR123A Lithium Rundzelle 2 Stück 3V Spezialbatterien für elektronische Kleingeräte mit langanhaltender höchster Leistung

Varta€6.054.7★16,843 rev

Amazon Basics CR123A Lithium-Batterien 3 V 10 Jahre lagerfähig 10 Stück

Amazon Basics€11.804.6★3,510 rev

DURACELL CR123 (2 Stück) CR 123 High Power Lithium Batterie 3V (CR123A / CR17345)

Duracell€5.294.7★132,672 rev

BEVIGOR CR123A Lithium Batterie 6 Stück 1500mAh 3V Li-Ion Nicht wiederaufladbarer Hochleistungs-Li-Ion-Batterie für Haussicherheit und drahtlose Sicherheitssysteme

BEVIGOR€7.404.4★2,146 rev

kraftmax 2er Pack CR123A PRO Lithium Batterien 3V Hochleistungsbatterien für Taschenlampen Kameras Alarmanlagen Nicht wiederaufladbar Professionelle Energiezellen

kraftmax€5.144.5★231 rev

Newest

by launch date

GutAlkaLi CR123A 3V Lithium Batterie 6 Stück 1500mAh Einwegbatterie

GutAlkaLi€7.5154 rev

11mo ago

kraftmax 2er Pack CR123A PRO Lithium Batterien 3V Hochleistungsbatterien für Taschenlampen Kameras Alarmanlagen Nicht wiederaufladbar Professionelle Energiezellen

kraftmax€5.14231 rev

11mo ago

CR123A 3V Lithium Batterie 10 Stück CR123 HöChster Leistung Batterie CR123A CR 123A Lithium Batterien für Elektronische KleingeräTe

Vemfay€10.81337 rev

1y ago

BEVIGOR CR123A Lithium Batterie 6 Stück 1500mAh 3V Li-Ion Nicht wiederaufladbarer Hochleistungs-Li-Ion-Batterie für Haussicherheit und drahtlose Sicherheitssysteme

BEVIGOR€7.402,146 rev

1y ago

POWEROWL CR123A Batterie 3V Lithium 6 Stück langlebige Leistung 3 Volt 123 C123 CR17345 Batterie

POWEROWL€7.35729 rev

2y ago

What buyers say about cr123a

What buyers praise and complain about, mined from review topics.

What buyers love

Akkulaufzeit26%

“Batterie”

Preis-Leistungs-Verhältnis19%

“Preiswertes Teil”

Qualität insgesamt15%

“Super Qualität”

beworben Vs Tatsächliches Produkt15%

“Entsprechen der Produktbeschreibung”

Haltbarkeit8%

“Kurzlebig”

Gesamtgröße8%

“Passt”

Kompatibilität – insgesamt1%

“optimal für garmin T2”

Kameraqualität1%

“Jetzt funktioniert meine Kamera wieder”

Design insgesamt1%

“Optisch ordentlich, funktional bisher gut”

Aufladen1%

“möglichst langlebige Stromversorgung”

What buyers complain about

Akkulaufzeit36%

“Batterien wohl Altersschwach”

Qualität insgesamt18%

“Dementsprechend unbrauchbarer Schrott”

Haltbarkeit10%

“Halten nicht lang”

Preis-Leistungs-Verhältnis9%

“halb so teuer wie im Baumarkt”

Speicherkapazität4%

“Kapazität”

Aufladen3%

“Nach dem 3. Ladezyklus sind schon 4 kaputt”

beworben Vs Tatsächliches Produkt2%

“Halten nicht, was die Produktbeschreibung verspricht”

Messung / Ablesegenauigkeit2%

“Hab nicht die Spannung gemessen”

Gesamtgröße2%

“Leider zu groß für meine Smart Fensterkontakt für meine Eve fehle Kauf leider”

Funktionalität insgesamt2%

“Nicht funktionsfähig”

Top return reasons

Gesamtgröße78%

Kompatibilität – insgesamt6%

Akkulaufzeit5%

beworben Vs Tatsächliches Produkt4%

Funktionalität insgesamt2%

Produktzustand2%

Qualität insgesamt1%

Haltbarkeit1%

Defekt Material/Teile1%

Aufladen0%

Common questions

Is cr123a profitable to sell on Amazon Germany?: The niche generates €987K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the cr123a niche?: 11 brands and 83 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in cr123a?: Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Haltbarkeit. The return rate is 0.4%.
When does demand for cr123a peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the cr123a niche?: Listings span €5.14–€27.81; the average listing price is €10.20 (sweet spot $15–$100). The average incumbent carries 22,668 reviews — the moat a new listing must climb.