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Coil

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Coil is a Maybe.

Flapen Score
60
60 / 100
Top 3% of 1,823 Elektronik & Foto niches · +16 vs the category median of 44
Market size
€401K/yr527K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
28%top-5 click share · 4 brands · 44 sellers

Flapen Score

Coil against its category

The dotted line is the Elektronik & Foto average. Past it, Coil is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coil market on Amazon at a glance

Shoppers on Amazon Germany searched for Coil 527K times last year and spent an estimated €401K. All 4 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €401K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
3.2%
Market size, estimated
€401Ka year
Peak month
August2.8× the quietest month
Top search term
geekvape221K searches a year

02 · Price

A sale here is worth €24.07.

Listings sell for €24.07 on average, from €8.22 to €76.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €24.07 that is €2K to €6K a year per listing.

Average price
€24.07inside the $15 to $100 sweet spot
Price range
€8.22–€76.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #0 within Elektronische Zigaretten, Shishas & Zubehör. It carries 425 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
27%
Out of stock, average day
8.4%
Average rank
#0in Elektronische Zigaretten, Shishas & Zubehör
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
425per listing
Listings tracked
62

04 · Newcomers

11 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
22
Successful launches
11Amazon's first-year sales bar
Average brand age
67 months

Products

Top Coil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

€0€12K€24K€36K€48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 63%

Open market

0%

  • GeekVape81%
  • Vaporesso11%
  • aspire7%
  • DIY-24H1%

Demand

Coil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Coil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • geekvape221K/yr
  • geek vape76K/yr
  • geek vap28K/yr
  • geekvape aegis19K/yr
  • coils e zigarette17K/yr
  • vaporesso gtx coil12K/yr
  • aspire flexus22K/yr
  • coil13K/yr
  • aspire flexus q13K/yr
  • gtx coil9K/yr

Reviews and returns

What reviews say buyers love and hate about Coil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Nicht unbedingt gut”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data