Bowers Wilkins
FailThe top 5 brands take 100% of clicks, so Bowers Wilkins is a Fail.
- Flapen Score
- 22 / 100Ranks 1,799 of 1,823 Elektronik & Foto niches · −22 vs the category median of 4422
- Market size
- €77K/yr114K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 65%top-5 click share · 1 brands · 12 sellers
Flapen Score
Bowers Wilkins against its category
The dotted line is the Elektronik & Foto average. Past it, Bowers Wilkins is stronger. Inside it, weaker.
Market
The Bowers Wilkins market on Amazon at a glance
Shoppers on Amazon Germany searched for Bowers Wilkins 114K times last year and spent an estimated €77K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €77Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- bowers wilkins75K searches a year
02 · Price
A sale here is worth €270.48.
Listings sell for €270.48 on average, from €132.04 to €534.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €270.48 that is €0 to €27K a year per listing.
- Average price
- €270.48above the $15 to $100 sweet spot
- Price range
- €132.04–€534.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€27K
- Returns
- 12.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #99 within Kopfhörer & Zubehör. It carries 1,029 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #99in Kopfhörer & Zubehör
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,029per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bowers Wilkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Bowers Wilkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Bowers Wilkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bowers wilkins75K/yr
- bowers & wilkins14K/yr
- bowers and wilkins6K/yr
- bowers8K/yr
- bowers wilkins kopfhörer7K/yr
- kopfhörer bowers & wilkins4K/yr
Reviews and returns
What reviews say buyers love and hate about Bowers Wilkins
We read the reviews and the return reasons for every product selling here.
“nicht das beste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowers Wilkins questions
Answered from the same tracked data.









