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Bluray Player

Fail

Demand is soft, at -28.4% this quarter, so Bluray Player is a Fail.

Flapen Score
42
42 / 100
Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 44
Market size
€1.6M/yr1.2M searches / yr
90-day growth
-28.4%search demand this quarter
Competition
64%top-5 click share · 7 brands · 110 sellers

Flapen Score

Bluray Player against its category

The dotted line is the Elektronik & Foto average. Past it, Bluray Player is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluray Player market on Amazon at a glance

Shoppers on Amazon Germany searched for Bluray Player 1.2M times last year and spent an estimated €1.6M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
1.5%
Market size, estimated
€1.6Ma year
Peak month
December2.6× the quietest month
Top search term
bluray player366K searches a year

02 · Price

A sale here is worth €90.92.

Listings sell for €90.92 on average, from €27.10 to €195.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €90.92 that is €68K to €91K a year per listing.

Average price
€90.92inside the $15 to $100 sweet spot
Price range
€27.10–€195.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€68K–€91K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Fernseher & Heimkino. It carries 2,326 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Fernseher & Heimkino
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
2,326per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bluray Player products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

110

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 231%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bluray Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bluray Player search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluray player366K/yr
  • blu ray player239K/yr
  • blue ray player88K/yr
  • bluray player 4k95K/yr
  • blue rayplayer dvd83K/yr
  • bluerayplayer auch für dvds61K/yr
  • 4k blu ray player27K/yr
  • blu-ray player35K/yr
  • blu ray player 4k32K/yr
  • dvd player blu ray36K/yr

Reviews and returns

What reviews say buyers love and hate about Bluray Player

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
13%of negative reviews mention “Geräuschpegel”
2.8%of orders come back
“Spiele sind normal laut”
A buyer, on “Geräuschpegel”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bluray Player questions

Answered from the same tracked data.