Backbone
FailAn estimated 11.1% of orders come back, so Backbone is a Fail.
- Flapen Score
- 30 / 100Ranks 1,695 of 1,823 Elektronik & Foto niches · −14 vs the category median of 4430
- Market size
- €21K/yr41K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 64 sellers
Flapen Score
Backbone against its category
The dotted line is the Elektronik & Foto average. Past it, Backbone is stronger. Inside it, weaker.
Market
The Backbone market on Amazon at a glance
Shoppers on Amazon Germany searched for Backbone 41K times last year and spent an estimated €21K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Oct–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €21Ka year
- Peak month
- July3.7× the quietest month
- Top search term
- backbone23K searches a year
02 · Price
A sale here is worth €54.12.
Listings sell for €54.12 on average, from €15.27 to €91.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €54.12 that is €0 to €5K a year per listing.
- Average price
- €54.12inside the $15 to $100 sweet spot
- Price range
- €15.27–€91.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 11.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #104 within Gaming-Zubehör. It carries 1,017 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #104in Gaming-Zubehör
- Average rating
- 4.16 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,017per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Backbone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
64
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 216%
- Brand 35%
- Brand 45%
- Brand 52%
- Brand 62%
Demand
Backbone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Backbone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backbone23K/yr
- backbone one9K/yr
- backbone usb c4K/yr
- backbone controller3K/yr
- playstation backbone1K/yr
- backbone android690/yr
- backbone one 2nd gen631/yr
Reviews and returns
What reviews say buyers love and hate about Backbone
We read the reviews and the return reasons for every product selling here.
“Noch sehr unschlüssig was ich von Kontroller halten soll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backbone questions
Answered from the same tracked data.









