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Backbone

Fail

An estimated 11.1% of orders come back, so Backbone is a Fail.

Flapen Score
30
30 / 100
Ranks 1,695 of 1,823 Elektronik & Foto niches · −14 vs the category median of 44
Market size
€21K/yr41K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
76%top-5 click share · 6 brands · 64 sellers

Flapen Score

Backbone against its category

The dotted line is the Elektronik & Foto average. Past it, Backbone is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backbone market on Amazon at a glance

Shoppers on Amazon Germany searched for Backbone 41K times last year and spent an estimated €21K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Oct–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
0.9%
Market size, estimated
€21Ka year
Peak month
July3.7× the quietest month
Top search term
backbone23K searches a year

02 · Price

A sale here is worth €54.12.

Listings sell for €54.12 on average, from €15.27 to €91.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €54.12 that is €0 to €5K a year per listing.

Average price
€54.12inside the $15 to $100 sweet spot
Price range
€15.27–€91.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
11.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #104 within Gaming-Zubehör. It carries 1,017 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#104in Gaming-Zubehör
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
1,017per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Backbone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

64

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 216%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Backbone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Backbone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backbone23K/yr
  • backbone one9K/yr
  • backbone usb c4K/yr
  • backbone controller3K/yr
  • playstation backbone1K/yr
  • backbone android690/yr
  • backbone one 2nd gen631/yr

Reviews and returns

What reviews say buyers love and hate about Backbone

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Touch-/Tastensteuerung”
11.1%of orders come back
“Noch sehr unschlüssig was ich von Kontroller halten soll”
A buyer, on “Touch-/Tastensteuerung”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Backbone questions

Answered from the same tracked data.