- Flapen Score
- 46 / 100Top 38% of 1,823 Elektronik & Foto niches · +2 vs the category median of 4446
- Market size
- €43K/yr49K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 32%top-5 click share · 27 brands · 193 sellers
Flapen Score
Auna against its category
The dotted line is the Elektronik & Foto average. Past it, Auna is stronger. Inside it, weaker.
Market
The Auna market on Amazon at a glance
Shoppers on Amazon Germany searched for Auna 49K times last year and spent an estimated €43K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €43Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- internetradio wlan akku5K searches a year
02 · Price
A sale here is worth €94.58.
Listings sell for €94.58 on average, from €25.65 to €239.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €94.58 that is €0 to €9K a year per listing.
- Average price
- €94.58inside the $15 to $100 sweet spot
- Price range
- €25.65–€239.45
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€9K
- Returns
- 4.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #136 within Hifi & Audio. It carries 467 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 64%
- Out of stock, average day
- 7.0%
- Average rank
- #136in Hifi & Audio
- Average rating
- 4.20 starsAmazon Germany average 4.37 stars
- Average reviews
- 467per listing
- Listings tracked
- 58
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Auna products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAJORITY Touro Internetradio WLAN | DAB+ Radio mit Bluetooth | DAB Plus Radio Küchenradio | Internet WLAN mit DSP Lautsprecher | Digitalradio | Frontier Oktiv App-Steuerung
- Price
- €57.36
- Rating
- 4.2/5
- Reviews
- 658
- Age
- 2y ago

TechniSat DIGITRADIO 550 IR - Internetradio mit 10 Watt RMS Stereo-Sound (DAB+ UKW WLAN Bluetooth Farbdisplay Fernbedienung & App-Steuerung Wecker-Funktion)
- Price
- €85.10
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 1y ago

Internetradio WLAN | DAB+ Radio mit Bluetooth | Stereoanlage Digitalradio | Küchenradio DAB mit 2.0-Stereolautsprecher | Internet Radios Spotify Connect & Podcasts | DAB Plus & UKW | MAJORITY Rostock
- Price
- €74.55
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

Imperial DABMAN i200 Internet/DAB+ Radio (Stereo Sound Internetradio/DAB+ / DAB/UKW WLAN LAN Aux-In Line-Out Kopfhörer Ausgang Spotify) weiß 32x13 5x11 cm
- Price
- €95.24
- Rating
- 4.0/5
- Reviews
- 814
- Age
- 10y ago

UNIVERSUM Internetradio Bluetooth DAB+ digital Radio Webradio über LAN oder WiFi IR 500-21
- Price
- €124.69
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago
Trending
estimated 90-day click momentum
TechniSat DIGITRADIO 550 IR - Stereo Internetradio (DAB+ UKW WLAN Bluetooth App-Steuerung Wecker) weiß
- Price
- €97.85
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 3mo ago

MangoKit SR-L Internetradio WLAN Tragbares DAB Radio mit BluetoothDAB+ UKW Podcast 150 Favoriten Radiowecker Kopfhöreranschluss Sleeptimer Küchenradio Netz- oder Batteriebetrieb Walnuss
- Price
- €51.12
- Rating
- 4.0/5
- Reviews
- 590
- Age
- 9mo ago

Denver DIR-200 Internet-DAB-FM-Radio mit Bluetooth
- Price
- €45.27
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

Loewe klang s1 basaltgrau Stereo Smartradio 80 Watt DAB DAB+ UKW Audio Streaming Bluetooth USB Internetradio Digitalradio WLAN Radio
- Price
- €136.77
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 4y ago

Soundmaster IR6500SW Internetradio DAB+ UKW Radio Bluetooth UPnP Netzwerkplayer tragbares Radio mit Akku 2.200 mAh wiederaufladbar Farbdisplay
- Price
- €53.87
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 4y ago
Newest
by launch date
TechniSat DIGITRADIO 550 IR - Stereo Internetradio (DAB+ UKW WLAN Bluetooth App-Steuerung Wecker) weiß
- Price
- €97.85
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 3mo ago

Denver DIR-200 Internet-DAB-FM-Radio mit Bluetooth
- Price
- €45.27
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

MangoKit SR-L Internetradio WLAN Tragbares DAB Radio mit BluetoothDAB+ UKW Podcast 150 Favoriten Radiowecker Kopfhöreranschluss Sleeptimer Küchenradio Netz- oder Batteriebetrieb Walnuss
- Price
- €51.12
- Rating
- 4.0/5
- Reviews
- 590
- Age
- 9mo ago

Internetradio WLAN | DAB+ Radio mit Bluetooth | Stereoanlage Digitalradio | Küchenradio DAB mit 2.0-Stereolautsprecher | Internet Radios Spotify Connect & Podcasts | DAB Plus & UKW | MAJORITY Rostock
- Price
- €74.55
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

Internetradio WLAN | DAB Plus Radio Bluetooth | Kompakt Internetradio Klein | Küchenradio DAB mit Podcast-Funktion | Digitalradio UKW mit Fernbedienung EQ & Dimmbares Farbdisplay | OAKCASTLE IR200
- Price
- €48.56
- Rating
- 3.8/5
- Reviews
- 178
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
193
Est. top-5 brand share
63%
Top 20: 96%
Est. top-5 click share
32%
Top 20: 72%
Open market
32%
- MAJORITY24%
- TechniSat16%
- Imperial12%
- Soundmaster6%
- UNIVERSUM5%
- Kenwood5%
Demand
Auna search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Auna search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- internetradio wlan akku5K/yr
- internetradio lan anschluss8K/yr
- internetradio mit lan anschluss8K/yr
- internet radio kaufen6K/yr
- spotify radio8K/yr
- webradio6K/yr
- küchenradio internetradio3K/yr
- auna internetradio5K/yr
Reviews and returns
What reviews say buyers love and hate about Auna
We read the reviews and the return reasons for every product selling here.
“Klang enttäuschend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Auna questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









