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Ar Brille

Fail

The top 5 brands take 100% of clicks, so Ar Brille is a Fail.

Flapen Score
34
34 / 100
Ranks 1,557 of 1,823 Elektronik & Foto niches · −10 vs the category median of 44
Market size
€883K/yr1.5M searches / yr
90-day growth
-12.5%search demand this quarter
Competition
77%top-5 click share · 5 brands · 9 sellers

Flapen Score

Ar Brille against its category

The dotted line is the Elektronik & Foto average. Past it, Ar Brille is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ar Brille market on Amazon at a glance

Shoppers on Amazon Germany searched for Ar Brille 1.5M times last year and spent an estimated €883K. All 5 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €883K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.2%
Market size, estimated
€883Ka year
Peak month
June2.6× the quietest month
Top search term
ar brille72K searches a year

02 · Price

A sale here is worth €369.49.

Listings sell for €369.49 on average, from €121.46 to €554.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €369.49 that is €37K to €92K a year per listing.

Average price
€369.49above the $15 to $100 sweet spot
Price range
€121.46–€554.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€37K–€92K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.2% of listings are out of stock. The average listing ranks #80 within Fernseher & Heimkino. It carries 334 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
37.2%
Average rank
#80in Fernseher & Heimkino
Average rating
3.96 starsAmazon Germany average 4.37 stars
Average reviews
334per listing
Listings tracked
12

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ar Brille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 228%
  • Brand 323%
  • Brand 415%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Ar Brille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Ar Brille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ar brille72K/yr
  • rayneo air 4 pro21K/yr
  • xreal one pro51K/yr
  • xreal32K/yr
  • viture35K/yr
  • ar glasses21K/yr
  • ray neo air 4 pro8K/yr
  • rayneo10K/yr
  • viture pro xr23K/yr
  • ar brille 4k12K/yr

Reviews and returns

What reviews say buyers love and hate about Ar Brille

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Preis-Leistungs-Verhältnis”
5.1%of orders come back
“300€ weggeworfen”
A buyer, on “Preis-Leistungs-Verhältnis”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ar Brille questions

Answered from the same tracked data.