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Apple Watch Schutzfolie

Fail

Prices span $4.08–$15.10, mostly outside the sweet spot, so Apple Watch Schutzfolie is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,823 Elektronik & Foto niches · +2 vs the category median of 44
Market size
€34K/yr81K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
43%top-5 click share · 15 brands · 28 sellers

Flapen Score

Apple Watch Schutzfolie against its category

The dotted line is the Elektronik & Foto average. Past it, Apple Watch Schutzfolie is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Watch Schutzfolie market on Amazon at a glance

Shoppers on Amazon Germany searched for Apple Watch Schutzfolie 81K times last year and spent an estimated €34K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
4.5%
Market size, estimated
€34Ka year
Peak month
July1.7× the quietest month
Top search term
apple watch schutzfolie28K searches a year

02 · Price

A sale here is worth €9.09.

Listings sell for €9.09 on average, from €4.08 to €15.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €9.09 that is €909 to €2K a year per listing.

Average price
€9.09under the $15 to $100 sweet spot
Price range
€4.08–€15.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€909–€2K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #163 within Smartwatch Zubehör. It carries 31,398 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
2.4%
Average rank
#163in Smartwatch Zubehör
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
31,398per listing
Listings tracked
39

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Apple Watch Schutzfolie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

28

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

14%

  • Brand 126%
  • Brand 222%
  • Brand 318%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 14%)

Demand

Apple Watch Schutzfolie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Apple Watch Schutzfolie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple watch schutzfolie28K/yr
  • apple watch panzerglas16K/yr
  • apple watch folie12K/yr
  • schutzfolie apple watch7K/yr
  • apple watch glasschutz5K/yr
  • panzerglas apple watch5K/yr
  • apple watch schutzglas3K/yr
  • apple watch glas2K/yr
  • schutzfolie für apple watch1K/yr
  • apple watch 9 schutzfolie1K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Watch Schutzfolie

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”
26%of negative reviews mention “Haltbarkeit”
1.3%of orders come back
“Haltbarkeit nein”
A buyer, on “Haltbarkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Watch Schutzfolie questions

Answered from the same tracked data.