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Apple Pencil 2. Generation Spitze

Fail

The top 5 products take 100% of clicks, so Apple Pencil 2. Generation Spitze is a Fail.

Flapen Score
39
39 / 100
Ranks 1,289 of 1,823 Elektronik & Foto niches · −5 vs the category median of 44
Market size
€749K/yr482K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Apple Pencil 2. Generation Spitze against its category

The dotted line is the Elektronik & Foto average. Past it, Apple Pencil 2. Generation Spitze is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil 2. Generation Spitze market on Amazon at a glance

Shoppers on Amazon Germany searched for Apple Pencil 2. Generation Spitze 482K times last year and spent an estimated €749K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €749K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
15.2%
Market size, estimated
€749Ka year
Peak month
November2.0× the quietest month
Top search term
apple pencil spitze236K searches a year

02 · Price

A sale here is worth €10.20.

Listings sell for €10.20 on average, from €4.29 to €20.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At €10.20 that is €82K to €102K a year per listing.

Average price
€10.20under the $15 to $100 sweet spot
Price range
€4.29–€20.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
€82K–€102K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #2 within Ersatzteile & Zubehör für Eingabestifte. It carries 5,996 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#2in Ersatzteile & Zubehör für Eingabestifte
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
5,996per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Apple Pencil 2. Generation Spitze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 222%
  • Brand 319%

Demand

Apple Pencil 2. Generation Spitze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Apple Pencil 2. Generation Spitze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil spitze236K/yr
  • apple pencil pro spitze47K/yr
  • apple pencil tips23K/yr
  • apple pencil spitzen29K/yr
  • apple pencil spitze original17K/yr
  • apple pen spitze16K/yr
  • ipad stift spitze14K/yr
  • appel pencil spitze12K/yr
  • apple pencil 2. generation spitze17K/yr
  • apple pencil tip10K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil 2. Generation Spitze

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Gesamtgröße”
16%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“Hält nicht”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Pencil 2. Generation Spitze questions

Answered from the same tracked data.