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Apple Pencil 1. Generation

Fail

Demand is soft, at -30.5% this quarter, so Apple Pencil 1. Generation is a Fail.

Flapen Score
42
42 / 100
Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 44
Market size
€643K/yr348K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 111 sellers

Flapen Score

Apple Pencil 1. Generation against its category

The dotted line is the Elektronik & Foto average. Past it, Apple Pencil 1. Generation is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil 1. Generation market on Amazon at a glance

Shoppers on Amazon Germany searched for Apple Pencil 1. Generation 348K times last year and spent an estimated €643K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €643K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
4.1%
Market size, estimated
€643Ka year
Peak month
December12.9× the quietest month
Top search term
apple pencil 1. generation209K searches a year

02 · Price

A sale here is worth €45.36.

Listings sell for €45.36 on average, from €13.78 to €133.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €45.36 that is €45K to €57K a year per listing.

Average price
€45.36inside the $15 to $100 sweet spot
Price range
€13.78–€133.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€45K–€57K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Eingabestifte. It carries 7,550 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#62in Eingabestifte
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
7,550per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Apple Pencil 1. Generation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

111

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Brand 140%
  • Brand 223%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Apple Pencil 1. Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Apple Pencil 1. Generation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil 1. generation209K/yr
  • logitech crayon23K/yr
  • apple pencil 1.generation12K/yr
  • apple pencil 114K/yr
  • logitech crayon für das ipad9K/yr
  • apple pencil lightning8K/yr
  • apple pencil 1. generation lightning5K/yr
  • apple pencil 1 generation11K/yr
  • appel pencil 1.generation11K/yr
  • apple pen 1. generation6K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Pencil 1. Generation

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Preis-Leistungs-Verhältnis”
17%of negative reviews mention “Haltbarkeit”
3.3%of orders come back
“Hält nicht lange”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Pencil 1. Generation questions

Answered from the same tracked data.