Apple Pencil 1. Generation
FailDemand is soft, at -30.5% this quarter, so Apple Pencil 1. Generation is a Fail.
- Flapen Score
- 42 / 100Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 4442
- Market size
- €643K/yr348K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 111 sellers
Flapen Score
Apple Pencil 1. Generation against its category
The dotted line is the Elektronik & Foto average. Past it, Apple Pencil 1. Generation is stronger. Inside it, weaker.
Market
The Apple Pencil 1. Generation market on Amazon at a glance
Shoppers on Amazon Germany searched for Apple Pencil 1. Generation 348K times last year and spent an estimated €643K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €643K a year.
- Searches, last 12 months
- 348K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- €643Ka year
- Peak month
- December12.9× the quietest month
- Top search term
- apple pencil 1. generation209K searches a year
02 · Price
A sale here is worth €45.36.
Listings sell for €45.36 on average, from €13.78 to €133.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €45.36 that is €45K to €57K a year per listing.
- Average price
- €45.36inside the $15 to $100 sweet spot
- Price range
- €13.78–€133.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €45K–€57K
- Returns
- 3.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Eingabestifte. It carries 7,550 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Eingabestifte
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,550per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Apple Pencil 1. Generation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pencil 1. Generation für iPad (2018-2026) 20 Mins Schnellladung mit Neigung & Palm Rejection Stift für iPad Kompatibel mit i-Pad Air 3/4/5/M2/M3 Mini 5/6 i-Pad 6-11 Pro 11/12 9/13 M4 (Weiß)
- Price
- €16.48
- Rating
- 4.4/5
- Reviews
- 635
- Age
- 1y ago

Apple Pencil (USB C): Pixelgenaue Präzision Neigungssensitivität und branchenführende niedrige Latenz zum Notizenmachen Zeichnen und Unterschreiben von Dokumenten. Lädt und koppelt über USB C
- Price
- €63.11
- Rating
- 4.6/5
- Reviews
- 7,433
- Age
- 2y ago

Apple Pencil (1. Generation) (Generalüberholt)
- Price
- €89.62
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago

Pencil 1. Generation für iPad (2018-2026): mit USB C Schnellladeleistung & Neigungssensitivität Zubehör für Tablets Pencil für iPad A16 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- €18.03
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 2y ago

Logitech 914-000074 Crayon - Digitaler Zeichenstift für iPad mit Apple Pencil Technologie pixelgenauer ohne Verzögerung Smart Tip mit Schnellladung über USB-C Silver
- Price
- €48.14
- Rating
- 4.2/5
- Reviews
- 790
- Age
- 3y ago
Trending
estimated 90-day click momentum
Logitech Crayon Digital Pencil for Education digitaler Zeichenstift für alle ab 2018 veröffentlichten iPads mit Apple Pencil Technologie Anti-Roll-Design und dynamischem Smart-Tip - Silber
- Price
- €42.15
- Rating
- 4.2/5
- Reviews
- 321
- Age
- 7y ago

Kingone Stift für Apple iPad 2018-2026 2X Schnellladung kompatibel mit iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th mit Magnetischer Haftung Palm Rejection & Neigung Weiß.
- Price
- €13.78
- Rating
- 4.5/5
- Reviews
- 13,048
- Age
- 1y ago

Apple Pencil (1. Generation) (Generalüberholt)
- Price
- €89.62
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago

Apple Pencil (1. Generation) - Beinhaltet USB-C auf Apple Pencil Adapter
- Price
- €133.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

Pencil 1. Generation für iPad (2018-2026): mit USB C Schnellladeleistung & Neigungssensitivität Zubehör für Tablets Pencil für iPad A16 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- €18.03
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 2y ago
Newest
by launch date
Apple Pencil (1. Generation) (Generalüberholt)
- Price
- €89.62
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago

Kingone Stift für Apple iPad 2018-2026 2X Schnellladung kompatibel mit iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th mit Magnetischer Haftung Palm Rejection & Neigung Weiß.
- Price
- €13.78
- Rating
- 4.5/5
- Reviews
- 13,048
- Age
- 1y ago

Apple Pencil (1. Generation) - Beinhaltet USB-C auf Apple Pencil Adapter
- Price
- €133.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

Pencil 1. Generation für iPad (2018-2026) 20 Mins Schnellladung mit Neigung & Palm Rejection Stift für iPad Kompatibel mit i-Pad Air 3/4/5/M2/M3 Mini 5/6 i-Pad 6-11 Pro 11/12 9/13 M4 (Weiß)
- Price
- €16.48
- Rating
- 4.4/5
- Reviews
- 635
- Age
- 1y ago

Pencil 1. Generation für iPad (2018-2026): mit USB C Schnellladeleistung & Neigungssensitivität Zubehör für Tablets Pencil für iPad A16 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13
- Price
- €18.03
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
111
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
5%
- Apple40%
- HATOKU23%
- Logitech14%
- KIROSA9%
- Kingone5%
- LPUNCD4%
- Open — no brand owns it (2 brands, 5%)
Demand
Apple Pencil 1. Generation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Sep, Oct, Dec · busiest ÷ quietest = 12.9×
Search terms
Top Apple Pencil 1. Generation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple pencil 1. generation209K/yr
- logitech crayon23K/yr
- apple pencil 1.generation12K/yr
- apple pencil 114K/yr
- logitech crayon für das ipad9K/yr
- apple pencil lightning8K/yr
- apple pencil 1. generation lightning5K/yr
- apple pencil 1 generation11K/yr
- appel pencil 1.generation11K/yr
- apple pen 1. generation6K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Pencil 1. Generation
We read the reviews and the return reasons for every product selling here.
“Hält nicht lange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Pencil 1. Generation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









