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Apple Air Tags-2 Pack

Fail

The top 5 products take 100% of clicks, so Apple Air Tags-2 Pack is a Fail.

Flapen Score
42
42 / 100
Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 44
Market size
€322K/yr56K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 11 sellers

Flapen Score

Apple Air Tags-2 Pack against its category

The dotted line is the Elektronik & Foto average. Past it, Apple Air Tags-2 Pack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Air Tags-2 Pack market on Amazon at a glance

Shoppers on Amazon Germany searched for Apple Air Tags-2 Pack 56K times last year and spent an estimated €322K. All 2 brands take every click. Demand peaks in Feb–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €322K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
16.0%
Market size, estimated
€322Ka year
Peak month
June11.1× the quietest month
Top search term
apple airtag 250K searches a year

02 · Price

A sale here is worth €35.82.

Listings sell for €35.82 on average, from €7.75 to €75.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At €35.82 that is €27K to €36K a year per listing.

Average price
€35.82inside the $15 to $100 sweet spot
Price range
€7.75–€75.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
€27K–€36K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Navigation, GPS & Zubehör. It carries 2,454 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Navigation, GPS & Zubehör
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,454per listing
Listings tracked
3

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Apple Air Tags-2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Apple Air Tags-2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 11.1×

Reviews and returns

What reviews say buyers love and hate about Apple Air Tags-2 Pack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Unnötig Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Air Tags-2 Pack questions

Answered from the same tracked data.