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Antenne

Fail

Shoppers spend an estimated $39K a year here, so Antenne is a Fail.

Flapen Score
37
37 / 100
Ranks 1,411 of 1,823 Elektronik & Foto niches · −7 vs the category median of 44
Market size
€39K/yr105K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 34 sellers

Flapen Score

Antenne against its category

The dotted line is the Elektronik & Foto average. Past it, Antenne is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antenne market on Amazon at a glance

Shoppers on Amazon Germany searched for Antenne 105K times last year and spent an estimated €39K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
4.6%
Market size, estimated
€39Ka year
Peak month
January1.9× the quietest month
Top search term
radio antenne32K searches a year

02 · Price

A sale here is worth €8.17.

Listings sell for €8.17 on average, from €5.00 to €22.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €8.17 that is €817 to €2K a year per listing.

Average price
€8.17under the $15 to $100 sweet spot
Price range
€5.00–€22.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€817–€2K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #30 within Fernseher & Heimkino. It carries 1,872 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#30in Fernseher & Heimkino
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
1,872per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Antenne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

13%

  • Brand 151%
  • Brand 215%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Antenne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Antenne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radio antenne32K/yr
  • fm antenne17K/yr
  • radioantenne für stereoanlage9K/yr
  • antenne radio8K/yr
  • radio-antennen6K/yr
  • radioantenne5K/yr
  • antenne für radio6K/yr
  • antenna4K/yr
  • zimmerantenne radio7K/yr
  • dab radio antenne4K/yr

Reviews and returns

What reviews say buyers love and hate about Antenne

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Signalstärke”
46%of negative reviews mention “Signalstärke”
3.8%of orders come back
“0 Empfang”
A buyer, on “Signalstärke”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Antenne questions

Answered from the same tracked data.