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Anker

Fail

The top 5 brands take 99% of clicks, so Anker is a Fail.

Flapen Score
44
44 / 100
Ranks 838 of 1,823 Elektronik & Foto niches · on the category median
Market size
€3.4M/yr1.4M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
52%top-5 click share · 6 brands · 38 sellers

Flapen Score

Anker against its category

The dotted line is the Elektronik & Foto average. Past it, Anker is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anker market on Amazon at a glance

Shoppers on Amazon Germany searched for Anker 1.4M times last year and spent an estimated €3.4M. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.4M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
1.0%
Market size, estimated
€3.4Ma year
Peak month
November3.0× the quietest month
Top search term
teufel403K searches a year

02 · Price

A sale here is worth €235.59.

Listings sell for €235.59 on average, from €18.89 to €1241.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €235.59 that is €59K to €118K a year per listing.

Average price
€235.59above the $15 to $100 sweet spot
Price range
€18.89–€1241.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€59K–€118K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #218 within Tragbare Geräte. It carries 18,344 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
41%
Out of stock, average day
12.1%
Average rank
#218in Tragbare Geräte
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
18,344per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Anker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

38

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

0%

  • Brand 154%
  • Brand 225%
  • Brand 318%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Anker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Anker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teufel403K/yr
  • teufel bluetooth lautsprecher338K/yr
  • anker bluetooth lautsprecher76K/yr
  • teufel rockster69K/yr
  • teufe30K/yr
  • teufel box55K/yr
  • soundcore lautsprecher35K/yr
  • teufel lautsprecher63K/yr
  • anker soundcore 240K/yr
  • bose soundlink mini38K/yr

Reviews and returns

What reviews say buyers love and hate about Anker

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Audioqualität”
16%of negative reviews mention “Audioqualität”
2.7%of orders come back
“Sound ist so semi”
A buyer, on “Audioqualität”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anker questions

Answered from the same tracked data.