Is amazon basics profitable to sell on Amazon Germany?

The niche generates €1.1M/yr across 20 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (46/100).

How competitive is the amazon basics niche?

4 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon basics?

Top complaints mined from reviews: Akkulaufzeit, Haltbarkeit, Qualität insgesamt. The return rate is 0.2%.

When does demand for amazon basics peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the amazon basics niche?

Listings span €5.32–€28.04; the average listing price is €10.52 (sweet spot $15–$100). The average incumbent carries 331,125 reviews — the moat a new listing must climb.

amazon basics

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great€1.1M

€1.1M/yr · 1.4M searches

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good€5.32–€28.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€10.52

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad331,125.05

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, amazon basics is a €1.1M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

amazon basics market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: €1.3M–€1.6M; units × avg price
Conversion rate: 7.1%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.6%
Avg brand age: 66 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Amazon Basics75%
VARTA23%
Varta1%
Duracell1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top amazon basics search terms

batterien862K/yr -23.1%7.2% conv.
batterie270K/yr +1.5%2.9% conv.
pil41K/yr +2.7%0.1% conv.
varta47K/yr -11.7%2.2% conv.
batterien akkus & zubehör32K/yr -10.5%1.2% conv.
einwegbatterien35K/yr -32.6%1.6% conv.
batteries16K/yr -17.1%4.6% conv.
amazon batterien22K/yr -17.2%6.5% conv.
varta batterien23K/yr -28.5%6.0% conv.
baterien14K/yr -19.3%9.8% conv.

All search terms

Top amazon basics products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics AAA-Alkali-Hochleistungsbatterien 1 5 V 10 Jahre lagerfähig 36 Stück

Amazon Basics€7.484.6★844,727 rev

Amazon Basics Hochleistungs-Alkali-Batterien AA und AAA Vorteilspack 24 AA-Batterien und 24 AAA-Batterien 1 5 V 10 Jahre lagerfähig 48 Stück

Amazon Basics€11.144.6★37,193 rev

Amazon Basics AAA-Alkali-Hochleistungsbatterien 1 5 V 10 Jahre lagerfähig 20 Stück

Amazon Basics€5.324.6★844,806 rev

VARTA Batterien AA Industrial Pro Alkaline Batterie 1 5V Vorratspack in umweltschonender Verpackung Made in Germany [Exklusiv bei Amazon] 40 Stück( 1er Pack)

VARTA€12.544.7★118,935 rev

Amazon Basics AA-Alkali-Hochleistungsbatterien 1 5 V 10 Jahre lagerfähig 100 Stück

Amazon Basics€18.254.6★919,710 rev

Newest

by launch date

VARTA Batterien AA 20 Stück (10+10) Longlife Power - Alkaline Mignon Batterien LR6 mit 1 5 V - Made in Germany - für energieintensive Geräte

VARTA€7.722,425 rev

1y ago

VARTA Batterien AAA 20 Stück (10+10) Longlife Power - Alkaline Micro Batterien LR03 mit 1 5 V - Made in Germany - für energieintensive Geräte

VARTA€7.632,254 rev

1y ago

VARTA Batterien Mischpack 40 Stück AA 20 Stück + AAA 20 Stück Power on Demand Alkaline Vorratspack in umweltschonender Verpackung leistungsstark Made in Germany

VARTA€14.342,717 rev

3y ago

Amazon Basics Hochleistungs-Alkali-Batterien AA und AAA Vorteilspack 24 AA-Batterien und 24 AAA-Batterien 1 5 V 10 Jahre lagerfähig 48 Stück

Amazon Basics€11.1437,193 rev

3y ago

Amazon Basics Alkali-Batterien vom Typ C (Babyzellen) 1 5V 5 Jahre lagerfähig 8 Stück

Amazon Basics€8.16169,012 rev

3y ago

What buyers say about amazon basics

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis26%

“Preis/Leistung optimal”

Akkulaufzeit24%

“Super Batterien AAA”

Qualität insgesamt20%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“Genau so”

Haltbarkeit9%

“Robust, wasserabweisend und immer zur Hand im Freien”

Gesamtgröße2%

“Passt”

Benutzerfreundlichkeit2%

“Für einfache Anwendungen vielleicht okay”

Stärke2%

“Solide”

Speicherkapazität1%

“gute Reserve”

Aufladen0%

“Handy und Radio usw. laden”

What buyers complain about

Akkulaufzeit39%

“Batterien halt”

Haltbarkeit20%

“Geringe Haltbarkeit”

Qualität insgesamt16%

“Die sind wirklich miserabel”

Preis-Leistungs-Verhältnis5%

“sind nicht Geldwert,”

Aufladen3%

“Batterien Unbrachbar”

Funktionalität insgesamt2%

“6 von 20 Stück funktionieren nicht”

Speicherkapazität2%

“Wenig Kapazität”

Stärke1%

“wirken insgesamt recht schwach.”

Produktzustand1%

“alte Batterien”

Benutzerfreundlichkeit1%

“Kurze Verwendungszeit”

Top return reasons

Gesamtgröße76%

Akkulaufzeit6%

Funktionalität insgesamt4%

Kompatibilität – insgesamt3%

Preis-Leistungs-Verhältnis3%

beworben Vs Tatsächliches Produkt2%

Aufladen1%

Haltbarkeit1%

Stärke1%

Qualität insgesamt1%

Common questions

Is amazon basics profitable to sell on Amazon Germany?: The niche generates €1.1M/yr across 20 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (46/100).
How competitive is the amazon basics niche?: 4 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amazon basics?: Top complaints mined from reviews: Akkulaufzeit, Haltbarkeit, Qualität insgesamt. The return rate is 0.2%.
When does demand for amazon basics peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the amazon basics niche?: Listings span €5.32–€28.04; the average listing price is €10.52 (sweet spot $15–$100). The average incumbent carries 331,125 reviews — the moat a new listing must climb.

amazon basics

amazon basics market data

Competition & brand share

Demand & seasonality

Top amazon basics search terms

Top amazon basics products on Amazon

Top sellers

Newest

Trending

What buyers say about amazon basics

What buyers love

What buyers complain about

Top return reasons

Common questions

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