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Amazon Basics

Fail

The top 5 brands take 100% of clicks, so Amazon Basics is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,823 Elektronik & Foto niches · +2 vs the category median of 44
Market size
€1.1M/yr1.4M searches / yr
90-day growth
-16.4%search demand this quarter
Competition
55%top-5 click share · 4 brands · 62 sellers

Flapen Score

Amazon Basics against its category

The dotted line is the Elektronik & Foto average. Past it, Amazon Basics is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics market on Amazon at a glance

Shoppers on Amazon Germany searched for Amazon Basics 1.4M times last year and spent an estimated €1.1M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
7.1%
Market size, estimated
€1.1Ma year
Peak month
November3.5× the quietest month
Top search term
batterien862K searches a year

02 · Price

A sale here is worth €10.52.

Listings sell for €10.52 on average, from €5.32 to €28.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At €10.52 that is €32K to €42K a year per listing.

Average price
€10.52under the $15 to $100 sweet spot
Price range
€5.32–€28.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
€32K–€42K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Batterien, Akkus & Zubehör. It carries 331,125 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#15in Batterien, Akkus & Zubehör
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
331,125per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Amazon Basics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 223%
  • Brand 31%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Amazon Basics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Amazon Basics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batterien862K/yr
  • batterie270K/yr
  • pil41K/yr
  • varta47K/yr
  • batterien akkus & zubehör32K/yr
  • einwegbatterien35K/yr
  • batteries16K/yr
  • amazon batterien22K/yr
  • varta batterien23K/yr
  • baterien14K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Preis-Leistungs-Verhältnis”
39%of negative reviews mention “Akkulaufzeit”
0.2%of orders come back
“Batterien halt”
A buyer, on “Akkulaufzeit”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Amazon Basics questions

Answered from the same tracked data.