Amazon Basics
FailThe top 5 brands take 100% of clicks, so Amazon Basics is a Fail.
- Flapen Score
- 46 / 100Top 38% of 1,823 Elektronik & Foto niches · +2 vs the category median of 4446
- Market size
- €1.1M/yr1.4M searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 62 sellers
Flapen Score
Amazon Basics against its category
The dotted line is the Elektronik & Foto average. Past it, Amazon Basics is stronger. Inside it, weaker.
Market
The Amazon Basics market on Amazon at a glance
Shoppers on Amazon Germany searched for Amazon Basics 1.4M times last year and spent an estimated €1.1M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- €1.1Ma year
- Peak month
- November3.5× the quietest month
- Top search term
- batterien862K searches a year
02 · Price
A sale here is worth €10.52.
Listings sell for €10.52 on average, from €5.32 to €28.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At €10.52 that is €32K to €42K a year per listing.
- Average price
- €10.52under the $15 to $100 sweet spot
- Price range
- €5.32–€28.04
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €32K–€42K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Batterien, Akkus & Zubehör. It carries 331,125 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #15in Batterien, Akkus & Zubehör
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 331,125per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Amazon Basics products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 223%
- Brand 31%
- Brand 41%
- Open — no brand owns it (0%)
Demand
Amazon Basics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Amazon Basics search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- batterien862K/yr
- batterie270K/yr
- pil41K/yr
- varta47K/yr
- batterien akkus & zubehör32K/yr
- einwegbatterien35K/yr
- batteries16K/yr
- amazon batterien22K/yr
- varta batterien23K/yr
- baterien14K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Basics
We read the reviews and the return reasons for every product selling here.
“Batterien halt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Basics questions
Answered from the same tracked data.









