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Airtags 4er Pack

Fail

The top 5 brands take 100% of clicks, so Airtags 4er Pack is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,823 Elektronik & Foto niches · +2 vs the category median of 44
Market size
€243K/yr156K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
85%top-5 click share · 5 brands · 15 sellers

Flapen Score

Airtags 4er Pack against its category

The dotted line is the Elektronik & Foto average. Past it, Airtags 4er Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtags 4er Pack market on Amazon at a glance

Shoppers on Amazon Germany searched for Airtags 4er Pack 156K times last year and spent an estimated €243K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
5.0%
Market size, estimated
€243Ka year
Peak month
November3.4× the quietest month
Top search term
itagpro gps tracker48K searches a year

02 · Price

A sale here is worth €31.42.

Listings sell for €31.42 on average, from €21.65 to €75.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €31.42 that is €3K to €8K a year per listing.

Average price
€31.42inside the $15 to $100 sweet spot
Price range
€21.65–€75.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #65 within Navigation, GPS & Zubehör. It carries 2,342 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
21.5%
Average rank
#65in Navigation, GPS & Zubehör
Average rating
3.85 starsAmazon Germany average 4.37 stars
Average reviews
2,342per listing
Listings tracked
10

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
17 months

Products

Top Airtags 4er Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 315%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Airtags 4er Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Airtags 4er Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • itagpro gps tracker48K/yr
  • itag pro39K/yr
  • atuvos tracker13K/yr
  • itagpro22K/yr
  • atuvos7K/yr
  • itagpro gps tracker android10K/yr
  • itag pro gps tracker6K/yr
  • i tag pro6K/yr
  • itagpro gps tracker iphone3K/yr
  • itag pro android3K/yr

Reviews and returns

What reviews say buyers love and hate about Airtags 4er Pack

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Konnektivität – insgesamt”
0.4%of orders come back
“Kopplung unmöglich”
A buyer, on “Konnektivität – insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Airtags 4er Pack questions

Answered from the same tracked data.