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Airtag Wallet

Maybe

Products sell for $32.67 on average, inside the sweet spot. But demand is soft, at -8.8% this quarter, so Airtag Wallet is a Maybe.

Flapen Score
50
50 / 100
Top 24% of 1,823 Elektronik & Foto niches · +6 vs the category median of 44
Market size
€159K/yr199K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
41%top-5 click share · 16 brands · 23 sellers

Flapen Score

Airtag Wallet against its category

The dotted line is the Elektronik & Foto average. Past it, Airtag Wallet is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Wallet market on Amazon at a glance

Shoppers on Amazon Germany searched for Airtag Wallet 199K times last year and spent an estimated €159K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €159K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
2.4%
Market size, estimated
€159Ka year
Peak month
December2.2× the quietest month
Top search term
airtag geldbeutel22K searches a year

02 · Price

A sale here is worth €32.67.

Listings sell for €32.67 on average, from €6.08 to €62.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €32.67 that is €0 to €3K a year per listing.

Average price
€32.67inside the $15 to $100 sweet spot
Price range
€6.08–€62.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #123 within Navigation, GPS & Zubehör. It carries 1,348 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#123in Navigation, GPS & Zubehör
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,348per listing
Listings tracked
37

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Airtag Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

19%

  • Brand 130%
  • Brand 218%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Airtag Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Airtag Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag geldbeutel22K/yr
  • airtag wallet30K/yr
  • portmonee herren airtag17K/yr
  • airtag portemonnaie15K/yr
  • wallet airtag13K/yr
  • geldbörse herren airtag11K/yr
  • geldbeutel mit airtag9K/yr
  • geldbeutel airtag8K/yr
  • geldbörse airtag8K/yr
  • slim wallet airtag7K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Wallet

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
8%of negative reviews mention “Haltbarkeit”
2.9%of orders come back
“Halbes Jahr dann defekt”
A buyer, on “Haltbarkeit”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Airtag Wallet questions

Answered from the same tracked data.