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Airtag Android

Maybe

The products selling today average only 4.0★. But demand is soft, at -13.5% this quarter, so Airtag Android is a Maybe.

Flapen Score
59
59 / 100
Top 4% of 1,823 Elektronik & Foto niches · +15 vs the category median of 44
Market size
€275K/yr265K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
48%top-5 click share · 18 brands · 133 sellers

Flapen Score

Airtag Android against its category

The dotted line is the Elektronik & Foto average. Past it, Airtag Android is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Android market on Amazon at a glance

Shoppers on Amazon Germany searched for Airtag Android 265K times last year and spent an estimated €275K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €275K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
4.8%
Market size, estimated
€275Ka year
Peak month
July4.7× the quietest month
Top search term
schlüsselfinder android84K searches a year

02 · Price

A sale here is worth €21.60.

Listings sell for €21.60 on average, from €5.47 to €49.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €21.60 that is €2K to €5K a year per listing.

Average price
€21.60inside the $15 to $100 sweet spot
Price range
€5.47–€49.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #98 within Navigation, GPS & Zubehör. It carries 1,635 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
25.9%
Average rank
#98in Navigation, GPS & Zubehör
Average rating
3.98 starsAmazon Germany average 4.37 stars
Average reviews
1,635per listing
Listings tracked
37

04 · Newcomers

17 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
17Amazon's first-year sales bar
Average brand age
20 months

Products

Top Airtag Android products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

133

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

22%

  • Brand 126%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 69%

Demand

Airtag Android search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Airtag Android search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlüsselfinder android84K/yr
  • xiaomi tag19K/yr
  • mili30K/yr
  • tracker android kinder11K/yr
  • gps schlüsselanhänger android10K/yr
  • schlüsseltracker android7K/yr
  • bluetooth tracker android9K/yr
  • schlüssel tracker android9K/yr
  • google find my device tracker9K/yr
  • airtag samsung android8K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Android

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Montage/Installation”
14%of negative reviews mention “Konnektivität – insgesamt”
1.8%of orders come back
“Connection Impossible”
A buyer, on “Konnektivität – insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Airtag Android questions

Answered from the same tracked data.