Airtag
MaybeShoppers spend an estimated $16.9M a year here. But the top 5 brands take 100% of clicks, so Airtag is a Maybe.
- Flapen Score
- 56 / 100Top 8% of 1,823 Elektronik & Foto niches · +12 vs the category median of 4456
- Market size
- €16.9M/yr8.6M searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 15 sellers
Flapen Score
Airtag against its category
The dotted line is the Elektronik & Foto average. Past it, Airtag is stronger. Inside it, weaker.
Market
The Airtag market on Amazon at a glance
Shoppers on Amazon Germany searched for Airtag 8.6M times last year and spent an estimated €16.9M. All 5 brands take every click. Demand peaks in Mar–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16.9M a year.
- Searches, last 12 months
- 8.6M
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €16.9Ma year
- Peak month
- July2.1× the quietest month
- Top search term
- airtag3.1M searches a year
02 · Price
A sale here is worth €29.89.
Listings sell for €29.89 on average, from €3.40 to €75.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At €29.89 that is €598K to €747K a year per listing.
- Average price
- €29.89inside the $15 to $100 sweet spot
- Price range
- €3.40–€75.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- €598K–€747K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #32 within Navigation, GPS & Zubehör. It carries 17,048 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #32in Navigation, GPS & Zubehör
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 17,048per listing
- Listings tracked
- 10
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Airtag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirTag (2. Generation): Tracker für Schlüsselbund Portemonnaie und mehr: Ortungsgerät mit Ton einfache Einrichtung mit einem klick über iPhone oder iPad Schlüsselfinder für die genaue Suche
- Price
- €24.14
- Rating
- 4.7/5
- Reviews
- 2,996
- Age
- 5mo ago

Apple AirTag (2. Generation) 4er Pack: Tracker für Schlüsselbund Portemonnaie und mehr: Ortungsgerät mit Ton einfache Einrichtung mit einem Klick über iPhone oder iPad Schlüsselfinder Genaue Suche
- Price
- €75.57
- Rating
- 4.7/5
- Reviews
- 2,996
- Age
- 5mo ago

Apple AirTag Feingewebe Schlüsselanhänger Schwarz
- Price
- €34.70
- Rating
- 3.8/5
- Reviews
- 1,249
- Age
- 1y ago

Apple AirTag (1. Generation) 4er Pack - Finde und behalte Deine Sachen im Blick: Schlüssel Geldbörsen Gepäck Rucksäcke und mehr. Einfaches Einrichten mit iPhone oder iPad. Austauschbare Batterie
- Price
- €72.45
- Rating
- 4.7/5
- Reviews
- 148,374
- Age
- 5y ago

Apple AirTag Feingewebe Schlüsselanhänger Chartreuse
- Price
- €32.03
- Rating
- 3.8/5
- Reviews
- 1,250
- Age
- 1y ago
Trending
estimated 90-day click momentum
Apple AirTag Feingewebe Schlüsselanhänger Chartreuse
- Price
- €32.03
- Rating
- 3.8/5
- Reviews
- 1,250
- Age
- 1y ago

Apple AirTag Feingewebe Schlüsselanhänger Schwarz
- Price
- €34.70
- Rating
- 3.8/5
- Reviews
- 1,249
- Age
- 1y ago

Apple AirTag (2. Generation) 4er Pack: Tracker für Schlüsselbund Portemonnaie und mehr: Ortungsgerät mit Ton einfache Einrichtung mit einem Klick über iPhone oder iPad Schlüsselfinder Genaue Suche
- Price
- €75.57
- Rating
- 4.7/5
- Reviews
- 2,996
- Age
- 5mo ago

Apple AirTag (2. Generation): Tracker für Schlüsselbund Portemonnaie und mehr: Ortungsgerät mit Ton einfache Einrichtung mit einem klick über iPhone oder iPad Schlüsselfinder für die genaue Suche
- Price
- €24.14
- Rating
- 4.7/5
- Reviews
- 2,996
- Age
- 5mo ago

IP67 Hülle für Apple AirTag Schlüsselanhänger Anhänger für AirTag 1 und 2
- Price
- €3.40
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 10mo ago
Newest
by launch date
Apple AirTag (2. Generation): Tracker für Schlüsselbund Portemonnaie und mehr: Ortungsgerät mit Ton einfache Einrichtung mit einem klick über iPhone oder iPad Schlüsselfinder für die genaue Suche
- Price
- €24.14
- Rating
- 4.7/5
- Reviews
- 2,996
- Age
- 5mo ago

Apple AirTag (2. Generation) 4er Pack: Tracker für Schlüsselbund Portemonnaie und mehr: Ortungsgerät mit Ton einfache Einrichtung mit einem Klick über iPhone oder iPad Schlüsselfinder Genaue Suche
- Price
- €75.57
- Rating
- 4.7/5
- Reviews
- 2,996
- Age
- 5mo ago
![2er Pack Air Tracker Tag [Apple MFi-zertifiziert] Kompatibel mit Apple Wo ist? App (Nur iOS) Smart Bluetooth Koffer Tracker Tagg Schlüsselfinder GPS Weltweite Ortung für Haustier Geldbörse Hundegepäck](https://m.media-amazon.com/images/I/31-rV5ELOOL.jpg)
2er Pack Air Tracker Tag [Apple MFi-zertifiziert] Kompatibel mit Apple Wo ist? App (Nur iOS) Smart Bluetooth Koffer Tracker Tagg Schlüsselfinder GPS Weltweite Ortung für Haustier Geldbörse Hundegepäck
- Price
- €16.78
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 8mo ago

IP67 Hülle für Apple AirTag Schlüsselanhänger Anhänger für AirTag 1 und 2
- Price
- €3.40
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 10mo ago

AirTag Schlüsselanhänger mit wasserdichter Hülle 360 stoßfester Rundumpanzer für Apple AirTag - Anhänger für Schlüssel Koffer Tasche (4er Set)
- Price
- €7.75
- Rating
- 4.6/5
- Reviews
- 1,371
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Apple85%
- PESTON5%
- Hauibela4%
- UGREEN4%
- CYBERDOT3%
Demand
Airtag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul · busiest ÷ quietest = 2.1×
Search terms
Top Airtag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- airtag3.1M/yr
- apple3.4M/yr
- apple airtag561K/yr
- air tag354K/yr
- airtag 2170K/yr
- air tagg apple236K/yr
- tracker iphone76K/yr
- apple airtag 250K/yr
- air tag227K/yr
- airtags76K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag
We read the reviews and the return reasons for every product selling here.
“Funktioniert nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









