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Zunderschwamm

Fail

Shoppers spend an estimated $38K a year here, so Zunderschwamm is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€38K/yr19K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 8 sellers

Flapen Score

Zunderschwamm against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zunderschwamm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zunderschwamm market on Amazon at a glance

Shoppers on Amazon Germany searched for Zunderschwamm 19K times last year and spent an estimated €38K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
4.9%
Market size, estimated
€38Ka year
Top search term
zunderschwamm15K searches a year

02 · Price

A sale here is worth €40.22.

Listings sell for €40.22 on average, from €16.58 to €109.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €40.22 that is €0 to €4K a year per listing.

Average price
€40.22inside the $15 to $100 sweet spot
Price range
€16.58–€109.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #580 within Pflanzliche Ergänzungsmittel. It carries 36 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
55%
Out of stock, average day
7.7%
Average rank
#580in Pflanzliche Ergänzungsmittel
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
36per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Zunderschwamm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

8

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 127%
  • Brand 219%
  • Brand 316%
  • Brand 412%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (2 brands, 10%)

Demand

Zunderschwamm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26DecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Zunderschwamm

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Dosierung”
0.3%of orders come back
“Was mir persönlich schwer fällt ist die Einnahme von 3 Kapseln pro Tag 30 Minuten vor den Mahlzeiten”
A buyer, on “Dosierung”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Zunderschwamm questions

Answered from the same tracked data.