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zovirax

Skip it

A concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 86Competition 4Returns 99Price range 51Avg price 58Brand share 12Review moat 66Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good868

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.95

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€5.18–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€132K

€132K/yr · 106K searches

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad95%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, zovirax is a €132K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

zovirax market data

Units sold / yr
10K–13K
avg 1,500–2,000/product
Revenue / yr
€130K–€162K
units × avg price
Conversion rate
9.7%
Avg BSR
#367
Page quality
0%
Prime
67%
Sponsored
100%
Out of stock
12.1%
Avg brand age
83 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • ZOVIRAX61%
  • N113%
  • Fenistil9%
  • STADA7%
  • Medolin5%
  • Herpotherm5%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -22.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Top zovirax search terms

  • zovirax duo herpes creme39K/yr
  • zovirax34K/yr
  • zovirax duo22K/yr
  • zovirax herpes creme7K/yr
  • zovirax duo herpes creme akut4K/yr
All search terms

Top zovirax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%€26K40%€53K60%€79K80%€106K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about zovirax

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz18%

“Funktioniert”

Qualität insgesamt16%

“Top Produkt und zu empfehlen”

Preis-Leistungs-Verhältnis15%

“Preis war gut, daher doch am Besten das Original”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Einfache Anwendung7%

“Bei dieser Creme jetzt, spürt man sofort nach den auftragen ein leichtes Krippeln und habe das Gefühl dass sie schneller und besser wirkt”

Benutzerfreundlichkeit5%

“Unkompliziert und effektiv”

Feucht/Trocken4%

“Super ehrlich dieses gel bewirkt wunder, direkt nach dem ersten mal nutzen trocknet es die Bläschen aus, bisher das beste Produkt das ich getestet habe würde es immer wieder kaufen”

Haltbarkeit4%

“sehr gut nach 5 Tagen weg”

Inhaltsstoffe – insgesamt4%

“Wirkstoff wie bei verschreibungspflichtigen Produkten”

Saugfähigkeit4%

“Dargelegt an sich zieht schnell ein”

What buyers complain about

Funktionalität insgesamt10%

“Hilft überhaupt nicht”

Hautgesundheit9%

“Für mich ist die Creme damit absolut unbrauchbar, da man sie ja meistens erst dann zur Hand hat, wenn es bereits kribbelt oder die Bläschen da sind”

Schmerzlinderung – insgesamt8%

“Schmerzhaft”

Verschwendung natürlicher Ressourcen6%

“Geldverschwendung”

Haltbarkeit6%

“Nach nem monat defekt”

Preis-Leistungs-Verhältnis6%

“Sehr teuer für diese kleine Menge”

Produktzustand5%

“Bereits benutzte Ware erhalten”

Allergien5%

“Achtung, es brennt”

Symptomreduktion5%

“Hilft nicht”

Dünn3%

“Zu dünn”

Top return reasons

Funktionalität insgesamt31%
Preis-Leistungs-Verhältnis15%
Zertifizierungen15%
beworben Vs Tatsächliches Produkt8%
Empfindlichkeit insgesamt8%
Dünn8%
Defekt Material/Teile8%
Geruch3%
Hautgesundheit3%
Entflammbar3%

Common questions

Is zovirax profitable to sell on Amazon Germany?
The niche generates €132K/yr across 6 tracked products. 90-day search growth is -22.4%. Flapen's verdict: Skip it (41/100).
How competitive is the zovirax niche?
6 brands and 32 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in zovirax?
Top complaints mined from reviews: Funktionalität insgesamt, Hautgesundheit, Schmerzlinderung – insgesamt. The return rate is 0.2%.
When does demand for zovirax peak?
Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the zovirax niche?
Listings span €5.18–€25.19; the average listing price is €12.95 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.