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Zovirax

a concentrated shelf (top 5 take 95% of clicks) — Zovirax doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49

Market size 30Growth 14Conversion 86Competition 4Returns 99Price range 51Avg price 58Brand share 12Review moat 66Quality gap 53
This niche Category average · 2,966 niches

Is Zovirax profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zovirax is a €132K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Zovirax: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.4% over the last 90 days and 9.7% of searches end in a purchase.

€132K

revenue / yr

Units sold / yr13K
Search volume / yr-22.4%106K
Conversion rate9.7%
Avg price€12.95

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers6 · 32
Top-5 product click share95%
Open market5%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews868

Top Zovirax products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

€0€26K€53K€79K€106K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • ZOVIRAX61%
  • N113%
  • Fenistil9%
  • STADA7%
  • Medolin5%
  • Herpotherm5%

Zovirax demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR9.7%Products6Brands6Top 5 Brands95%OOS Rate12.1%Rating4.4★Reviews868Avg BSR#367
3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Top Zovirax search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zovirax duo herpes creme39K/yr
  • zovirax34K/yr
  • zovirax duo22K/yr
  • zovirax herpes creme7K/yr
  • zovirax duo herpes creme akut4K/yr

What reviews say buyers love and hate about Zovirax

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Effizienz18%

Funktioniert

Qualität insgesamt16%

Top Produkt und zu empfehlen

Preis-Leistungs-Verhältnis15%

Preis war gut, daher doch am Besten das Original

beworben Vs Tatsächliches Produkt8%

Hält was es verspricht

Einfache Anwendung7%

Bei dieser Creme jetzt, spürt man sofort nach den auftragen ein leichtes Krippeln und habe das Gefühl dass sie schneller und besser wirkt

What buyers complain about

63% of reviews
Funktionalität insgesamt10%

Hilft überhaupt nicht

Hautgesundheit9%

Für mich ist die Creme damit absolut unbrauchbar, da man sie ja meistens erst dann zur Hand hat, wenn es bereits kribbelt oder die Bläschen da sind

Schmerzlinderung – insgesamt8%

Schmerzhaft

Verschwendung natürlicher Ressourcen6%

Geldverschwendung

Haltbarkeit6%

Nach nem monat defekt

Zovirax return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
31%
2Preis-Leistungs-Verhältnis
15%
3Zertifizierungen
15%
4beworben Vs Tatsächliches Produkt
8%
5Empfindlichkeit insgesamt
8%

Common Zovirax questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zovirax 41/100 on Amazon Germany — Skip it. The niche generates €132K/yr across 6 tracked products. Search demand moved -22.4% over the last 90 days.
Search demand for Zovirax on Amazon Germany peaks in Feb, where the busiest month runs 2.0× the quietest.