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Zovirax

Fail

The top 5 products take 95% of clicks, so Zovirax is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€132K/yr106K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
95%top-5 click share · 6 brands · 32 sellers

Flapen Score

Zovirax against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zovirax is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zovirax market on Amazon at a glance

Shoppers on Amazon Germany searched for Zovirax 106K times last year and spent an estimated €132K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €132K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
9.7%
Market size, estimated
€132Ka year
Peak month
February2.0× the quietest month
Top search term
zovirax duo herpes creme39K searches a year

02 · Price

A sale here is worth €12.95.

Listings sell for €12.95 on average, from €5.18 to €25.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At €12.95 that is €19K to €26K a year per listing.

Average price
€12.95under the $15 to $100 sweet spot
Price range
€5.18–€25.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
€19K–€26K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #367 within Rezeptfreie Medikamente. It carries 868 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
12.1%
Average rank
#367in Rezeptfreie Medikamente
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
868per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Zovirax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Zovirax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Zovirax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zovirax duo herpes creme39K/yr
  • zovirax34K/yr
  • zovirax duo22K/yr
  • zovirax herpes creme7K/yr
  • zovirax duo herpes creme akut4K/yr

Reviews and returns

What reviews say buyers love and hate about Zovirax

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Effizienz”
10%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Hilft überhaupt nicht”
A buyer, on “Funktionalität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Zovirax questions

Answered from the same tracked data.