zma
Worth a lookShows low returns (0.1%), but soft demand (-17.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€18.04avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good€6.14–€35.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,581.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad€93K€93K/yr · 61K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, zma is a €93K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
zma market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €90K–€108K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 3.7%
- Avg brand age
- 63 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
30
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
28%
- EXVital23%
- Yamamoto Nutrition16%
- WeightWorld11%
- Zec+8%
- OLIMP SPORT NUTRITION8%
- Iron Labs Nutrition7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top zma search terms
- zma43K/yr
- zma kapseln14K/yr
- zma kapseln hochdosiert5K/yr
Top zma products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZMA Giga Caps Magnesium Zink & Vitamin B6 Komplex - 210 Kapseln 190mg Magnesium pro Kapsel Immunsystem Elektrolyte & Muskelfunktion vegan & laborgeprüft
EXVital€17.904.3★77 rev
YAMAMOTO Nutrition ZmaPRO 120 Kapseln Nahrungsergänzungsmittel mit Zink Magnesium und Vitamin B6 Hilft bei Müdigkeit und Erschöpfung Gluten- und Laktosefrei
Yamamoto Nutrition€6.144.4★24 rev
Kalzium Magnesium Zink - 400 Tabletten - 1+ Jahr - 500mg Calcium pro Tagesdosis - 1 vegane Tablette Pro Tag - Mit Mangan Vitamin D3 K2 Bor Selen Kupfer - Frei von Magnesiumstearat - WeightWorld
WeightWorld€18.714.5★13,039 rev
Zec+ Nutrition ZMA - 90 Kapseln hochwertiger Komplex mit wertvollem Zink Magnesium & Vitamin B6 Nahrungsergänzung Made in Germany
Zec+€16.984.5★454 rev
ZM6 - Hochdosiertes Zink Magnesium Supplement für Männer und Frauen - Zink und Magnesium Kapseln für normale Muskelfunktion (180 Vegane Kapseln)
Iron Labs Nutrition€17.904.3★972 rev
Newest
by launch date
SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft
SUNDAY NATURAL€16.031,754 rev
ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany
ESN€13.57485 rev
ESN Athlete Stack Men 2.0 210 Kapseln alle essentiellen Vitamine und Mineralstoffe vegan - Made in Germany
ESN€23.01350 rev
ZMA Giga Caps Magnesium Zink & Vitamin B6 Komplex - 210 Kapseln 190mg Magnesium pro Kapsel Immunsystem Elektrolyte & Muskelfunktion vegan & laborgeprüft
EXVital€17.9077 rev
Bandini Zink Magnesium ULTRA Hochdosiert Komplex mit Magnesium Zink & Vitamin B6 Premium: Mit 2 Magnesiumverbindungen Muskelfunktion Energie Booster Ohne Zusätze Vegan GVO-frei 120 Kapseln
BANDINI€9.18459 rev
Trending
90-day click momentum
Kinetica Sports Zinc Mag+ | 30 Portionen 90 Tabletten | 420 mg Magnesium & 16 5 mg Zink | Mit Selen Vitamin B6 & C | ZMA SchlafSupport | Informed Sport zertifiziert & WADAkonform
Kinetica€15.814.4★
ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany
ESN€13.574.6★
Zink Magnesium B6 Komplex | 6 Monate Vorrat - 180 Vegan Tabletten | Premium Formula | von Horbaach
Horbäach€8.994.2★
Bodylab24 ZMB6 120 Kapseln mit den Mineralstoffen Zink Magnesium Vitamin B5 B6 & Vitamin D ideal als Zusatzsupplement in intensiven Trainingsphasen
Bodylab24€17.614.6★
Nutravita ZMA High Strength - 120 Kapseln - Zink Magnesium & Vitamin B6 - Trägt zu einer normalen Muskelfunktion einem normalen Testosteronspiegel und einem energiespendenden Stoffwechsel bei
Nutravita€15.884.4★
What buyers say about zma
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Magnesium ever”
“Super Produkt”
“Preis Leistung super”
“und bin überrascht dass ich nun wieder besser Schlafen kann ohne Melatonin einnehmen zu müssen.”
“Hält 100% was es verspricht”
“Sehr gut verträglich, hochwertige Inhaltsstoffe und spürbar positive Wirkung auf Muskeln und Regeneration”
“Essentielle Vitamine”
“Wirkt”
“Super Suppliement”
“Hoch dosiert”
What buyers complain about
“Magnesium halt”
“Durchfall”
“Scheinbar hoher Anteil an (billigem) MG Oxid.”
“Nicht gut zum schlucken”
“Expensive”
“Nebenwirkungen”
“Sind groß”
“Darmprobleme”
“Wirkt bei mir nicht”
“Stinkt richtige ekelhaft”
Common questions
- Is zma profitable to sell on Amazon Germany?
- The niche generates €93K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the zma niche?
- 16 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in zma?
- Top complaints mined from reviews: Magnesium, Säureregulator/Linderung von Magenschmerzen, Dosierung. The return rate is 0.1%.
- When does demand for zma peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the zma niche?
- Listings span €6.14–€35.25; the average listing price is €18.04 (sweet spot $15–$100). The average incumbent carries 1,581 reviews — the moat a new listing must climb.