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Zirbenöl

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -41.0% this quarter, so Zirbenöl is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€281K/yr138K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
66%top-5 click share · 11 brands · 16 sellers

Flapen Score

Zirbenöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zirbenöl is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zirbenöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Zirbenöl 138K times last year and spent an estimated €281K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €281K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
11.4%
Market size, estimated
€281Ka year
Peak month
December3.7× the quietest month
Top search term
zirbenöl113K searches a year

02 · Price

A sale here is worth €17.85.

Listings sell for €17.85 on average, from €7.64 to €40.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €17.85 that is €13K to €18K a year per listing.

Average price
€17.85inside the $15 to $100 sweet spot
Price range
€7.64–€40.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€13K–€18K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #70 within Alternative Medizin. It carries 1,212 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
6.1%
Average rank
#70in Alternative Medizin
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,212per listing
Listings tracked
15

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Zirbenöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Brand 128%
  • Brand 220%
  • Brand 315%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 14%)

Demand

Zirbenöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Zirbenöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zirbenöl113K/yr
  • zirbenöl bio10K/yr
  • zirbelkiefer öl7K/yr
  • zirbenholz öl6K/yr
  • zirbenöl diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about Zirbenöl

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geruch”
46%of negative reviews mention “Geruch”
0.5%of orders come back
“Dufte”
A buyer, on “Geruch”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Zirbenöl questions

Answered from the same tracked data.