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Zelletten

Fail

Prices span $3.02–$10.55, mostly outside the sweet spot, so Zelletten is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€123K/yr162K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
63%top-5 click share · 18 brands · 70 sellers

Flapen Score

Zelletten against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zelletten is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zelletten market on Amazon at a glance

Shoppers on Amazon Germany searched for Zelletten 162K times last year and spent an estimated €123K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
12.9%
Market size, estimated
€123Ka year
Peak month
January1.4× the quietest month
Top search term
zelletten52K searches a year

02 · Price

A sale here is worth €5.86.

Listings sell for €5.86 on average, from €3.02 to €10.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €5.86 that is €4K to €6K a year per listing.

Average price
€5.86under the $15 to $100 sweet spot
Price range
€3.02–€10.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€4K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #71 within Erste Hilfe. It carries 769 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
2.1%
Average rank
#71in Erste Hilfe
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
769per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Zelletten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

70

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

18%

  • Brand 123%
  • Brand 219%
  • Brand 317%
  • Brand 416%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (12 brands, 18%)

Demand

Zelletten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Zelletten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zelletten52K/yr
  • zelletten für gelnägel22K/yr
  • zelettenrolle für nägel22K/yr
  • zeletten14K/yr
  • zellstofftupfer11K/yr
  • zelletten fusselfrei9K/yr
  • tupfer rolle7K/yr
  • fusselfreie zelletten5K/yr
  • zelettenrolle für nägel fusselfrei4K/yr
  • zellstofftupfer rolle3K/yr

Reviews and returns

What reviews say buyers love and hate about Zelletten

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “beworben Vs Tatsächliches Produkt”
28%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Flop”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zelletten questions

Answered from the same tracked data.