Skip to content

Zaubertrank

Fail

Demand is soft, at -28.3% this quarter, so Zaubertrank is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€66K/yr131K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
61%top-5 click share · 15 brands · 27 sellers

Flapen Score

Zaubertrank against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zaubertrank is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zaubertrank market on Amazon at a glance

Shoppers on Amazon Germany searched for Zaubertrank 131K times last year and spent an estimated €66K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
2.9%
Market size, estimated
€66Ka year
Peak month
December2.7× the quietest month
Top search term
zaubertrank set kinder45K searches a year

02 · Price

A sale here is worth €17.32.

Listings sell for €17.32 on average, from €11.79 to €22.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €17.32 that is €4K to €9K a year per listing.

Average price
€17.32inside the $15 to $100 sweet spot
Price range
€11.79–€22.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #149 within Multivitamin & Mineralien. It carries 592 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#149in Multivitamin & Mineralien
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
592per listing
Listings tracked
18

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Zaubertrank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

27

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

30%

  • Brand 128%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Zaubertrank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Zaubertrank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zaubertrank set kinder45K/yr
  • zaubertrank32K/yr
  • zaubertränke set kinder13K/yr
  • zaubertränke10K/yr
  • zaubertrank kinder8K/yr
  • harry potter zaubertränke9K/yr
  • zaubertrank set4K/yr
  • potion4K/yr
  • harry potter zaubertrank3K/yr
  • magic potion3K/yr

Reviews and returns

What reviews say buyers love and hate about Zaubertrank

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Geschmack insgesamt”
0.6%of orders come back
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Zaubertrank questions

Answered from the same tracked data.