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Zahnstocher

Fail

Prices span $2.64–$9.05, mostly outside the sweet spot, so Zahnstocher is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€177K/yr246K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
63%top-5 click share · 17 brands · 60 sellers

Flapen Score

Zahnstocher against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnstocher is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnstocher market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnstocher 246K times last year and spent an estimated €177K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €177K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
13.5%
Market size, estimated
€177Ka year
Peak month
January1.3× the quietest month
Top search term
zahnstocher194K searches a year

02 · Price

A sale here is worth €5.35.

Listings sell for €5.35 on average, from €2.64 to €9.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.35 that is €8K to €11K a year per listing.

Average price
€5.35under the $15 to $100 sweet spot
Price range
€2.64–€9.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€8K–€11K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #41 within Mund- & Zahnpflege. It carries 3,357 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#41in Mund- & Zahnpflege
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
3,357per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Zahnstocher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

60

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • Brand 136%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Zahnstocher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Zahnstocher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zahnstocher194K/yr
  • zahnstocher holz37K/yr
  • toothpick7K/yr
  • toothpicks4K/yr
  • holz zahnstocher4K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnstocher

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
0.2%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zahnstocher questions

Answered from the same tracked data.