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Zahnseide

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -4.2% this quarter, so Zahnseide is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49
Market size
€939K/yr753K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
44%top-5 click share · 13 brands · 148 sellers

Flapen Score

Zahnseide against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnseide is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnseide market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnseide 753K times last year and spent an estimated €939K. The top 5 brands take 82% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €939K a year.

Searches, last 12 months
753K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
14.9%
Market size, estimated
€939Ka year
Peak month
February1.3× the quietest month
Top search term
zahnseide389K searches a year

02 · Price

A sale here is worth €8.35.

Listings sell for €8.35 on average, from €1.32 to €29.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At €8.35 that is €25K to €33K a year per listing.

Average price
€8.35under the $15 to $100 sweet spot
Price range
€1.32–€29.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
€25K–€33K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #39 within Mund- & Zahnpflege. It carries 2,041 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
97%
Out of stock, average day
3.1%
Average rank
#39in Mund- & Zahnpflege
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
2,041per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Zahnseide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

148

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

14%

  • Brand 156%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 14%)

Demand

Zahnseide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Zahnseide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zahnseide389K/yr
  • oral b zahnseide39K/yr
  • zahnseide superfloss48K/yr
  • superfloss41K/yr
  • zahnseide oral b32K/yr
  • floss30K/yr
  • dental floss28K/yr
  • oral b superfloss21K/yr
  • zahnseide gewachst16K/yr
  • superfloss oral b zahnseide17K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnseide

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Mundhygiene”
19%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zahnseide questions

Answered from the same tracked data.