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Zahnschmelz Aufbau

Zahnschmelz Aufbau shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49

Market size 75Growth 25Conversion 96Competition 83Returns 100Price range 49Avg price 29Brand share 7Review moat 61Quality gap 21
This niche Category average · 2,966 niches

Is Zahnschmelz Aufbau profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zahnschmelz Aufbau is a €853K/yr Amazon Germany market (681K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Nov. Verdict: Worth a look — 57/100.

Zahnschmelz Aufbau: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.0% over the last 90 days and 13.3% of searches end in a purchase.

€853K

revenue / yr

Units sold / yr100K
Search volume / yr-1.0%681K
Conversion rate13.3%
Avg price€9.44

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 126
Top-5 product click share32%
Open market3%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement47%
New entrants (1y)7· 7 succeeded
Avg rating4.7★
Avg reviews1,056

Top Zahnschmelz Aufbau products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€26K€51K€77K€102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

126

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

1%

  • ELMEX55%
  • Biorepair15%
  • PROSCHMELZ10%
  • Bioniq10%
  • Apa Care7%
  • OraLactin2%
  • Open — no brand owns it (1 brand, 1%)

Zahnschmelz Aufbau demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume681KCVR13.3%Products55Brands7Top 5 Brands97%OOS Rate1.0%Rating4.7★Reviews1,056Avg BSR#163
35K25KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Nov · busiest ÷ quietest = 2.1×

Top Zahnschmelz Aufbau search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elmex zahnpasta233K/yr
  • elmex138K/yr
  • sensodyne proschmelz62K/yr
  • biorepair zahnpasta45K/yr
  • zahnpasta elmex27K/yr
  • bioniq repair zahncreme27K/yr
  • apacare zahnpasta20K/yr
  • biorepair23K/yr
  • bioniq27K/yr
  • apa care zahnpasta12K/yr

What reviews say buyers love and hate about Zahnschmelz Aufbau

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Mundhygiene40%

Beste Zahnpasta

Zahnempfindlichkeit7%

Ein absoluter Gamechanger für schmerzempfindliche Zähne

Zahnaufhellung7%

Biorepair, Total Protective Repair Zahnpasta, Super Zahnpasta

Qualität insgesamt7%

Super Produkt

Geschmack insgesamt6%

Geschmacklich gut

What buyers complain about

63% of reviews
Preis-Leistungs-Verhältnis22%

weggeworfenes geld

Mundhygiene11%

Zahnpasta halt

Geschmack insgesamt7%

Schmeckt nicht so gut

beworben Vs Tatsächliches Produkt6%

Irreführendes Bild

Geschmack5%

Der Geschmack ist relativ neutral

Zahnschmelz Aufbau return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
22%
2Inhaltsstoffe – insgesamt
11%
3Mundhygiene
10%
4Preis-Leistungs-Verhältnis
7%
5Feucht/Trocken
6%

Common Zahnschmelz Aufbau questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zahnschmelz Aufbau 57/100 on Amazon Germany — Worth a look. The niche generates €853K/yr across 55 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved -1.0% over the last 90 days.
Search demand for Zahnschmelz Aufbau on Amazon Germany peaks in May–Jun–Jul–Nov, where the busiest month runs 2.1× the quietest.