Is zahnpasta weisse zähne profitable to sell on Amazon Germany?

The niche generates €303K/yr across 40 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the zahnpasta weisse zähne niche?

7 brands and 145 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in zahnpasta weisse zähne?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Mundhygiene. The return rate is 0.1%.

When does demand for zahnpasta weisse zähne peak?

Demand peaks in Oct; the busiest month runs 1.5× the quietest.

What does it cost to enter the zahnpasta weisse zähne niche?

Listings span €1.94–€22.58; the average listing price is €9.46 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.

zahnpasta weisse zähne

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good€303K

€303K/yr · 314K searches

Review moat

Okay1,603.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€1.94–€22.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.46

avg listing price — sweet spot $15–$100

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, zahnpasta weisse zähne is a €303K/yr Amazon Germany market (314K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

zahnpasta weisse zähne market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €284K–€378K; units × avg price
Conversion rate: 10.2%
Avg BSR: #199
Page quality: 0%
Prime: 93%
Sponsored: 50%
Out of stock: 1.0%
Avg brand age: 54 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

145

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

Oral-B49%
Colgate32%
ELMEX9%
PERL WEISS8%
Marvis1%
Opalescence1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.5×

Open Trend

Top zahnpasta weisse zähne search terms

oral b zahnpasta91K/yr -22.2%7.4% conv.
colgate max white74K/yr -1.2%6.2% conv.
colgate optic white10K/yr +22.8%3.8% conv.
elmex weiss schmelz11K/yr +34.8%8.6% conv.
perlweiss zahnpasta11K/yr +10.7%19.4% conv.
zahnpasta oral b14K/yr -34.7%8.6% conv.
oral b 3d white12K/yr -19.0%6.6% conv.
bleaching zahnpasta10K/yr -22.2%3.1% conv.
oral b pro expert zahnpasta8K/yr -2.2%10.5% conv.
oral b whitening zahnpasta8K/yr -26.2%16.7% conv.

All search terms

Top zahnpasta weisse zähne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Pro 3D White Clinical Intensive Whitening Zahnpasta - 2x75ml Zahncreme/Toothpaste für Weißere Zähne in 1 Tag Made in Germany Kühle Minze Geschmack

Oral-B€9.154.5★396 rev

Colgate Zahnpasta Max White Ultra Active Foam 2x75ml - Weißere Zähne in 3 Tagen

Colgate€11.724.0★1,736 rev

Oral-B Professional Zahnfleisch-Intensivpflege und Antibakterieller Schutz Zahncreme -Zahnpasta - Testnote SEHR GUT bei STIFTUNG WARENTEST - 3x75 ml

Oral-B€11.994.7★351 rev

Colgate Max White Purple Serum 40ml

Colgate€11.803.8★721 rev

Oral-B Pro-Expert Professioneller Schutz Zahncreme/Zahnpasta mit Reinigungskristallen 24h Schutz Anti-bakterielle Technologie mit Stannous Fluorid Minze & ein Hauch Zimt 3x75ml

Oral-B€8.354.7★254 rev

Newest

by launch date

Oral-B Whitening Zahnpasta Pro 3D Clinical Intensive White 75ml - Weißere Zähne In 1 Tag Sanft Zum Zahnschmelz Und Zur Täglichen Anwendung Süße Minze

Oral-B€5.51396 rev

5mo ago

Oral-B Pro 3D White Clinical Intensive Whitening Zahnpasta - 2x75ml Zahncreme/Toothpaste für Weißere Zähne in 1 Tag Made in Germany Kühle Minze Geschmack

Oral-B€9.15396 rev

10mo ago

Oral-B 3D WHITE Professional EXPRESS WHITENING Zahnpasta - 1x 75ml Zahncreme/Toothpaste für Zahnaufhellung in kürzester Zeit Made in Germany Frisches Strahlen

Oral-B€4.26200 rev

10mo ago

elmex Zahnpasta Opti-Schmelz Professional Weiss-Schmelz 2x75ml - starker Zahnschmelz und weißere Zähne mit weniger Verfärbungen

ELMEX€12.2055 rev

11mo ago

Colgate Max White Purple Serum 40ml

Colgate€11.80721 rev

11mo ago

What buyers say about zahnpasta weisse zähne

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene31%

“Beste Zahnpaster”

Zahnaufhellung13%

“Whitening Zahnpasta”

Geschmack insgesamt7%

“etwas medizinisch schmeckender Schaum”

beworben Vs Tatsächliches Produkt6%

“das gleiche Produkt.”

Preis-Leistungs-Verhältnis6%

“Bester Preis”

Qualität insgesamt5%

“Top-Produkt”

Geschmack5%

“super geschmack”

Reinigung4%

“Wir legen großen Wert auf eine gute Zahnpflege – umso schöner, dass uns unsere Tochter auf die Elmex Opti-Schmelz Professional Zahnpasta aufmerksam gemacht hat”

Zahnempfindlichkeit3%

“Beste Zahnpasta bei empfindlichen Zähnen”

Einfache Reinigung2%

“Tolle Reinigungswirkung”

What buyers complain about

Preis-Leistungs-Verhältnis14%

“Geldverschwendung”

Geschmack insgesamt9%

“Schmeckt seltsam”

Mundhygiene9%

“immer wieder Probleme mit Zahnfleischbluten,”

Zahnaufhellung7%

“Kein Whitening-Effekt”

Farbe4%

“Färbt unheimlich”

Funktionalität insgesamt4%

“Dreck funktioniert nicht Müll”

beworben Vs Tatsächliches Produkt4%

“Abbildung irreführend”

Sichtweite4%

“Geblendet”

Farbverblassen/Verfärbung3%

“Schon nach der 1 Anwendung lösten sich Verfärbungen”

Geschmack3%

“Dazu kommt ein sehr gewöhnungsbedürftiger Geschmack”

Top return reasons

beworben Vs Tatsächliches Produkt23%

Sprachprobleme19%

Funktionalität insgesamt12%

Mundhygiene8%

Zahnaufhellung4%

Preis-Leistungs-Verhältnis4%

Geschmack insgesamt4%

Auslaufsicher3%

Qualität insgesamt3%

Zahnempfindlichkeit2%

Common questions

Is zahnpasta weisse zähne profitable to sell on Amazon Germany?: The niche generates €303K/yr across 40 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the zahnpasta weisse zähne niche?: 7 brands and 145 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in zahnpasta weisse zähne?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Mundhygiene. The return rate is 0.1%.
When does demand for zahnpasta weisse zähne peak?: Demand peaks in Oct; the busiest month runs 1.5× the quietest.
What does it cost to enter the zahnpasta weisse zähne niche?: Listings span €1.94–€22.58; the average listing price is €9.46 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.