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Zahnpasta Weisse Zähne

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Zahnpasta Weisse Zähne is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€303K/yr314K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
41%top-5 click share · 7 brands · 145 sellers

Flapen Score

Zahnpasta Weisse Zähne against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnpasta Weisse Zähne is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnpasta Weisse Zähne market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnpasta Weisse Zähne 314K times last year and spent an estimated €303K. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €303K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
10.2%
Market size, estimated
€303Ka year
Peak month
October1.5× the quietest month
Top search term
oral b zahnpasta91K searches a year

02 · Price

A sale here is worth €9.46.

Listings sell for €9.46 on average, from €1.94 to €22.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €9.46 that is €7K to €9K a year per listing.

Average price
€9.46under the $15 to $100 sweet spot
Price range
€1.94–€22.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #199 within Mund- & Zahnpflege. It carries 1,604 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
1.0%
Average rank
#199in Mund- & Zahnpflege
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,604per listing
Listings tracked
40

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
54 months

Products

Top Zahnpasta Weisse Zähne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

145

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

1%

  • Brand 149%
  • Brand 232%
  • Brand 39%
  • Brand 48%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Zahnpasta Weisse Zähne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Zahnpasta Weisse Zähne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b zahnpasta91K/yr
  • colgate max white74K/yr
  • colgate optic white10K/yr
  • elmex weiss schmelz11K/yr
  • perlweiss zahnpasta11K/yr
  • zahnpasta oral b14K/yr
  • oral b 3d white12K/yr
  • bleaching zahnpasta10K/yr
  • oral b pro expert zahnpasta8K/yr
  • oral b whitening zahnpasta8K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnpasta Weisse Zähne

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Mundhygiene”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Geldverschwendung”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zahnpasta Weisse Zähne questions

Answered from the same tracked data.