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Zahnpasta Schmerzempfindliche Zähne

Fail

The top 5 brands take 99% of clicks, so Zahnpasta Schmerzempfindliche Zähne is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€169K/yr99K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
67%top-5 click share · 6 brands · 70 sellers

Flapen Score

Zahnpasta Schmerzempfindliche Zähne against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnpasta Schmerzempfindliche Zähne is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnpasta Schmerzempfindliche Zähne market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnpasta Schmerzempfindliche Zähne 99K times last year and spent an estimated €169K. The top 5 brands take 99% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
13.7%
Market size, estimated
€169Ka year
Peak month
February1.9× the quietest month
Top search term
sensodyne repair and protect34K searches a year

02 · Price

A sale here is worth €12.44.

Listings sell for €12.44 on average, from €4.26 to €33.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €12.44 that is €3K to €6K a year per listing.

Average price
€12.44under the $15 to $100 sweet spot
Price range
€4.26–€33.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #280 within Mund- & Zahnpflege. It carries 925 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
3.2%
Average rank
#280in Mund- & Zahnpflege
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
925per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Zahnpasta Schmerzempfindliche Zähne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

70

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 220%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 61%

Demand

Zahnpasta Schmerzempfindliche Zähne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Zahnpasta Schmerzempfindliche Zähne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensodyne repair and protect34K/yr
  • sensodyne repair15K/yr
  • elmex sensitive professional repair & prevent13K/yr
  • elmex repair prevent11K/yr
  • empfindliche zähne5K/yr
  • zahnpasta schmerzempfindliche zähne4K/yr
  • schmerzempfindliche zähne4K/yr
  • elmex repair4K/yr
  • elmex repair and prevent3K/yr
  • sensodyne direct4K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnpasta Schmerzempfindliche Zähne

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Mundhygiene”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preisleistung könnte billiger sein”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zahnpasta Schmerzempfindliche Zähne questions

Answered from the same tracked data.