zahnpasta ohne natriumlaurylsulfat
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 740K searches
Price range
Good€3.07–€43.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,470.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.89avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zahnpasta ohne natriumlaurylsulfat is a €1.1M/yr Amazon Germany market (740K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
zahnpasta ohne natriumlaurylsulfat market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- €989K–€1.2M
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 67%
- Out of stock
- 2.0%
- Avg brand age
- 63 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
127
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
1%
- Parodontax33%
- ELMEX24%
- Meridol24%
- Lacalut14%
- CP GABA GmbH3%
- Celexqua1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.0×
Top zahnpasta ohne natriumlaurylsulfat search terms
- meridol zahnpasta169K/yr
- parodontax zahnpasta161K/yr
- elmex sensitive professional127K/yr
- elmex repair & prevent zahnpasta46K/yr
- parodontax60K/yr
- lacalut zahncreme46K/yr
- lacalut24K/yr
- zahnpasta meridol12K/yr
- elmex sensitive professional repair & prevent13K/yr
- paradontax13K/yr
Top zahnpasta ohne natriumlaurylsulfat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
meridol Zahnfleischschutz Zahnpasta 2x75ml
Meridol€6.174.8★7,430 rev
LACALUT AKTIV ZAHNCREME 100ml Zahnpasta sofort spürbare Straffung und Festigung des Zahnfleischs effektive Zahnpflege & Zahnfleischpflege 1 x 100ml
Lacalut€3.074.7★2,383 rev
meridol PARODONT EXPERT Zahnpasta 75ml
Meridol€5.534.8★2,821 rev
Zahnpasta - parodontax Active Repair* mit Fluorid 1x75ml Zahncreme für gesünderes Zahnfleisch ab Woche 1**
Parodontax€5.724.6★1,315 rev
Parodontax Original Zahnpasta 4x75ml Zahncreme hilft Zahnfleischbluten zu reduzieren und vorzubeugen
Parodontax€15.854.7★258 rev
Newest
by launch date
meridol Schnelle Wirkung Zahnpasta 75ml
Meridol€4.7752 rev
elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml
ELMEX€4.8899 rev
Zahnpasta parodontax Zahnfleisch Stärkung & Schutz klinisch nachgewiesener Zahnfleisch-Schutz hilft bei der Stärkung & dem Schutz des Zahnfleischrands frische Minze 3x75ml
Parodontax€14.31111 rev
Zahnpasta parodontax Zahnfleisch Stärkung & Schutz frische Minze 75 ml
Parodontax€4.53163 rev
Parodontax Original Zahnpasta 4x75ml Zahncreme hilft Zahnfleischbluten zu reduzieren und vorzubeugen
Parodontax€15.85258 rev
Trending
90-day click momentum
meridol Zahnpasta 3x75ml - Zahncreme bekämpft Zahnfleischentzündungen antibakterieller Effekt
Meridol€16.324.8★
meridol Schnelle Wirkung Zahnpasta 75ml
Meridol€4.774.4★
elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml
ELMEX€4.884.9★
ELMEX 6er Pack Elmex Zahnpasta Sensitive Professional Repair Prevent 75 ml
ELMEX€32.844.7★
Elmex 4 x Zahnpasta Sensitive Professional für empfindliche Zähne - 75 ml
ELMEX€23.434.4★
What buyers say about zahnpasta ohne natriumlaurylsulfat
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Zahnpasta”
“Super Produkt”
“Stabilisiert, stärkt das Zahnfleisch und Zähne Top”
“fairer Preis”
“guter nachgeschmack”
“sieht wie auf dem Foto aus”
“Angenehmer Geschmack”
“Die Parodontax Complete Protection Whitening Zahnpasta hat mich überzeugt”
“Reinigt normal”
“Wir legen großen Wert auf eine gute Zahnpflege – umso schöner, dass uns unsere Tochter auf die Elmex Opti-Schmelz Professional Zahnpasta aufmerksam gemacht hat”
What buyers complain about
“Versteckte Preiserhöhung”
“blöder Geschmack”
“immer wieder Probleme mit Zahnfleischbluten,”
“Geschmack etwas speziell”
“Schon blöd wenn die Beschriftung in einer mir unbekannten Sprache ist”
“Reizungen am Zahnfleisch gehen spürbar zurück”
“Empfindliche Zähne ade”
“Mangelhafte Qualität”
“nicht wie abgebildet”
“Früher waren 100 mg in der Tube jetzt nur noch 75 mg”
Top return reasons
Common questions
- Is zahnpasta ohne natriumlaurylsulfat profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 49 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the zahnpasta ohne natriumlaurylsulfat niche?
- 8 brands and 127 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in zahnpasta ohne natriumlaurylsulfat?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Mundhygiene. The return rate is 0.1%.
- When does demand for zahnpasta ohne natriumlaurylsulfat peak?
- Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the zahnpasta ohne natriumlaurylsulfat niche?
- Listings span €3.07–€43.97; the average listing price is €9.89 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.