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Zahnpasta Ohne Natriumlaurylsulfat

Zahnpasta Ohne Natriumlaurylsulfat shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49

Market size 80Growth 25Conversion 97Competition 85Returns 100Price range 71Avg price 32Brand share 5Review moat 51Quality gap 21
This niche Category average · 2,966 niches

Is Zahnpasta Ohne Natriumlaurylsulfat profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zahnpasta Ohne Natriumlaurylsulfat is a €1.1M/yr Amazon Germany market (740K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Zahnpasta Ohne Natriumlaurylsulfat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.5% over the last 90 days and 15.5% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr125K
Search volume / yr-0.5%740K
Conversion rate15.5%
Avg price€9.89

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 127
Top-5 product click share30%
Open market2%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement67%
New entrants (1y)5· 4 succeeded
Avg rating4.7★
Avg reviews1,470

Top Zahnpasta Ohne Natriumlaurylsulfat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€34K€68K€102K€136K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

127

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 73%

Open market

1%

  • Parodontax33%
  • ELMEX24%
  • Meridol24%
  • Lacalut14%
  • CP GABA GmbH3%
  • Celexqua1%
  • Open — no brand owns it (2 brands, 1%)

Zahnpasta Ohne Natriumlaurylsulfat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume740KCVR15.5%Products49Brands8Top 5 Brands98%OOS Rate2.0%Rating4.7★Reviews1,470Avg BSR#180
25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Top Zahnpasta Ohne Natriumlaurylsulfat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • meridol zahnpasta169K/yr
  • parodontax zahnpasta161K/yr
  • elmex sensitive professional127K/yr
  • elmex repair & prevent zahnpasta46K/yr
  • parodontax60K/yr
  • lacalut zahncreme46K/yr
  • lacalut24K/yr
  • zahnpasta meridol12K/yr
  • elmex sensitive professional repair & prevent13K/yr
  • paradontax13K/yr

What reviews say buyers love and hate about Zahnpasta Ohne Natriumlaurylsulfat

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Mundhygiene41%

Beste Zahnpasta

Qualität insgesamt8%

Super Produkt

Zahnempfindlichkeit7%

Stabilisiert, stärkt das Zahnfleisch und Zähne Top

Preis-Leistungs-Verhältnis6%

fairer Preis

Geschmack insgesamt5%

guter nachgeschmack

What buyers complain about

59% of reviews
Preis-Leistungs-Verhältnis22%

Versteckte Preiserhöhung

Geschmack insgesamt11%

blöder Geschmack

Mundhygiene8%

immer wieder Probleme mit Zahnfleischbluten,

Geschmack4%

Geschmack etwas speziell

Sprachprobleme3%

Schon blöd wenn die Beschriftung in einer mir unbekannten Sprache ist

Zahnpasta Ohne Natriumlaurylsulfat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
21%
2Sprachprobleme
15%
3Inhaltsstoffe – insgesamt
11%
4Auslaufsicher
7%
5Preis-Leistungs-Verhältnis
6%

Common Zahnpasta Ohne Natriumlaurylsulfat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zahnpasta Ohne Natriumlaurylsulfat 58/100 on Amazon Germany — Worth a look. The niche generates €1.1M/yr across 49 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -0.5% over the last 90 days.
Search demand for Zahnpasta Ohne Natriumlaurylsulfat on Amazon Germany peaks in May–Jun, where the busiest month runs 3.0× the quietest.