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Zahnpasta Kinder

Fail

The top 5 brands take 100% of clicks, so Zahnpasta Kinder is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€308K/yr287K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
66%top-5 click share · 5 brands · 66 sellers

Flapen Score

Zahnpasta Kinder against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnpasta Kinder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnpasta Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnpasta Kinder 287K times last year and spent an estimated €308K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 22.7% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €308K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
22.7%
Market size, estimated
€308Ka year
Peak month
July1.4× the quietest month
Top search term
zahnpasta kinder47K searches a year

02 · Price

A sale here is worth €4.72.

Listings sell for €4.72 on average, from €1.20 to €11.98. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €4.72 that is €14K to €19K a year per listing.

Average price
€4.72under the $15 to $100 sweet spot
Price range
€1.20–€11.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
€14K–€19K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #29 within Mund- & Zahnpflege. It carries 982 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#29in Mund- & Zahnpflege
Average rating
4.75 starsAmazon Germany average 4.37 stars
Average reviews
982per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Zahnpasta Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 215%
  • Brand 314%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Zahnpasta Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Zahnpasta Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zahnpasta kinder47K/yr
  • elmex kinderzahnpasta 2-641K/yr
  • elmex junior 6-12 zahnpasta29K/yr
  • zahnpasta kinder 6-1227K/yr
  • kinderzahnpasta25K/yr
  • kinder zahnpasta25K/yr
  • elmex junior13K/yr
  • zahnpasta kinder 2-612K/yr
  • elmex kinderzahnpasta 6-12 junior9K/yr
  • kinderzahnpasta ab 6 jahre8K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnpasta Kinder

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Mundhygiene”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Sie ist zwar etwas teurer als Standard-Produkte aus dem Discounter,”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zahnpasta Kinder questions

Answered from the same tracked data.