Zahnpasta

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

11.5%

Market size, estimated

€1.4Ma year

Peak month

November1.5× the quietest month

Top search term

zahnpasta956K searches a year

Listings sell for €7.24 on average, from €0.81 to €21.21. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €7.24 that is €29K to €36K a year per listing.

Average price

€7.24under the $15 to $100 sweet spot

Price range

€0.81–€21.21

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

€29K–€36K

Returns

0.1%of orders · Amazon Germany median 1.1%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #55 within Mund- & Zahnpflege. It carries 2,557 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

2.1%

Average rank

#55in Mund- & Zahnpflege

Average rating

4.60 starsAmazon Germany average 4.37 stars

Average reviews

2,557per listing

Listings tracked

34

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months