Zahnpasta
Zahnpasta shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Is Zahnpasta profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Zahnpasta is a €1.4M/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 56/100.
Zahnpasta: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.6% over the last 90 days and 11.5% of searches end in a purchase.
€1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Zahnpasta products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zahncreme - Odol-med3 Original Zahnpasta mit 3in1 Schutz für starke Zähne gesundes Zahnfleisch** und frischen Atem 75 ml
- Price
- €0.82
- Rating
- 4.7/5
- Reviews
- 1,654
- Age
- 2y ago
Zahncreme - Odol-med3 Original Zahnpasta mit 3in1 Schutz für starke Zähne gesundes Zahnfleisch** und frischen Atem 125 ml
- Price
- €1.43
- Rating
- 4.7/5
- Reviews
- 1,184
- Age
- 2y ago
Marvis Whitening Mint Zahnpasta 85 ml Whitening Zahnpasta fördert eine natürliche Zahnaufhellung Zahncreme entfernt Plaque & verleiht langanhaltende Frische
- Price
- €7.23
- Rating
- 4.3/5
- Reviews
- 12,841
- Age
- 8y ago
Oral-B Pro 3D White Clinical Intensive Whitening Zahnpasta - 2x75ml Zahncreme/Toothpaste für Weißere Zähne in 1 Tag Made in Germany Kühle Minze Geschmack
- Price
- €9.15
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 10mo ago
Odol-med 3 Zahnpasta White & Shine Whitening/Zähne aufhellen 75ml
- Price
- €1.94
- Rating
- 4.6/5
- Reviews
- 551
- Age
- 5y ago
Trending
90-day click momentum
Colgate Dreifach wirkende Zahnpasta Packung mit 6 Stück x 75 ml fluorierte Zahnpasta gegen Zahnverfall hilft die Zähne weiß zu halten erfrischt den Atem für die ganze Familie
- Price
- €9.93
- Rating
- 4.8/5
- Reviews
- 1,876
- Age
- 1y ago
Marvis Whitening Mint Zahnpasta 85 ml Whitening Zahnpasta fördert eine natürliche Zahnaufhellung Zahncreme entfernt Plaque & verleiht langanhaltende Frische
- Price
- €7.23
- Rating
- 4.3/5
- Reviews
- 12,841
- Age
- 8y ago
Colgate Zahnpasta Max White Ultra Active Foam 2x75ml - Weißere Zähne in 3 Tagen
- Price
- €11.72
- Rating
- 4.0/5
- Reviews
- 1,736
- Age
- 3y ago
Zahncreme - Odol-med 3 All in One Schutz Atemfrisch Zahnpasta für ein reines und extra frisches Mundgefühl 4 x 75 ml
- Price
- €7.06
- Rating
- 4.8/5
- Reviews
- 196
- Age
- 1y ago
Zahncreme Complete Care Fluoridfrei 1 x 75 ml
- Price
- €2.56
- Rating
- 4.6/5
- Reviews
- 6,795
- Age
- 2y ago
Newest
by launch dateOral-B Pro 3D White Clinical Intensive Whitening Zahnpasta - 2x75ml Zahncreme/Toothpaste für Weißere Zähne in 1 Tag Made in Germany Kühle Minze Geschmack
- Price
- €9.15
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 10mo ago
THERAMED 2in1 Original-Frisch reinigt wie Zahnpasta + erfrischend wie Mundspülung 75 ml
- Price
- €1.02
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago
Oral-B Professional Zahnfleisch-Intensivpflege und Antibakterieller Schutz Zahncreme -Zahnpasta - Testnote SEHR GUT bei STIFTUNG WARENTEST - 3x75 ml
- Price
- €11.99
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 1y ago
Zahncreme - Odol-med 3 All in One Schutz Atemfrisch Zahnpasta für ein reines und extra frisches Mundgefühl 4 x 75 ml
- Price
- €7.06
- Rating
- 4.8/5
- Reviews
- 196
- Age
- 1y ago
Colgate Dreifach wirkende Zahnpasta Packung mit 6 Stück x 75 ml fluorierte Zahnpasta gegen Zahnverfall hilft die Zähne weiß zu halten erfrischt den Atem für die ganze Familie
- Price
- €9.93
- Rating
- 4.8/5
- Reviews
- 1,876
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
113
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
17%
- Odol-med 349%
- Marvis10%
- Oral-B9%
- Colgate7%
- Opalescence5%
- ELMEX4%
- Open — no brand owns it (10 brands, 17%)
Zahnpasta demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Zahnpasta search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zahnpasta956K/yr
- zahnpasta weisse zähne184K/yr
- toothpaste102K/yr
- colgate67K/yr
- zahncreme65K/yr
- whitening zahnpasta64K/yr
- odol med 3 zahnpasta43K/yr
- whitening toothpaste25K/yr
- colgate zahnpasta28K/yr
- zahncremes26K/yr
What reviews say buyers love and hate about Zahnpasta
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“BESTE ZAHNKREME”
“Super Produkt”
“guter nachgeschmack”
“Whitening Zahnpasta”
“Bester preis”
What buyers complain about
59% of reviews“Geldverschwendung”
“Schmeckt nicht so gut”
“immer wieder Probleme mit Zahnfleischbluten,”
“Nicht geschmackslose”
“Ein kleiner Hinweis: Für sehr schmerzempfindliche Zähne oder freiliegende Dentinkanälchen ist sie eher weniger geeignet”
Zahnpasta return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zahnpasta questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
