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Zahnheld

Fail

The top 5 products take 100% of clicks, so Zahnheld is a Fail.

Flapen Score
40
40 / 100
Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49
Market size
€291K/yr74K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 8 sellers

Flapen Score

Zahnheld against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnheld is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnheld market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnheld 74K times last year and spent an estimated €291K. All 4 brands take every click. Demand peaks in Jul–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €291K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
6.7%
Market size, estimated
€291Ka year
Peak month
July2.3× the quietest month
Top search term
wondersmile munddusche16K searches a year

02 · Price

A sale here is worth €58.52.

Listings sell for €58.52 on average, from €22.22 to €75.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At €58.52 that is €44K to €59K a year per listing.

Average price
€58.52inside the $15 to $100 sweet spot
Price range
€22.22–€75.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
€44K–€59K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Mund- & Zahnpflege. It carries 9,828 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#26in Mund- & Zahnpflege
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
9,828per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Zahnheld products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 226%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Zahnheld search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Zahnheld search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wondersmile munddusche16K/yr
  • zahnheld munddusche32K/yr
  • munddusche wondersmile4K/yr
  • oryzom proflow 2.02K/yr
  • wondersmile munddusche pro2K/yr
  • oryzom proflow 2.0 munddusche2K/yr
  • munddusche zahnheld5K/yr
  • munddusche waterflow2K/yr
  • aquadent munddusche6K/yr
  • munddusche aquadent4K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnheld

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Mundhygiene”
21%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Kurze Haltbarkeit”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zahnheld questions

Answered from the same tracked data.