Is Zahnbürstenkopf profitable to sell on Amazon Germany?

Flapen scores Zahnbürstenkopf 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €3.8M a year across 28 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -6.7% in the last 90 days.

How competitive is the Zahnbürstenkopf niche on Amazon Germany?

6 brands and 124 sellers compete in Zahnbürstenkopf on Amazon Germany. The top 5 Zahnbürstenkopf products take 49% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Zahnbürstenkopf?

Zahnbürstenkopf buyers on Amazon Germany complain most about Qualität insgesamt, Mundhygiene, and Preis-Leistungs-Verhältnis. An estimated 0.8% of orders come back.

When does demand for Zahnbürstenkopf peak?

Search demand for Zahnbürstenkopf on Amazon Germany peaks in Jul–Oct–Nov, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Zahnbürstenkopf niche?

Zahnbürstenkopf sells for €16.32 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.50 to €33.99. The average product has 12,188 reviews, the count a new listing must catch up to.

Zahnbürstenkopf

Maybe

Shoppers spend an estimated $3.8M a year here. But the top 5 brands take 99% of clicks, so Zahnbürstenkopf is a Maybe.

Flapen Score: 58
58 / 100Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size: €3.8M/yr2.2M searches / yr
90-day growth: -6.7%search demand this quarter
Competition: 49%top-5 click share · 6 brands · 124 sellers

Flapen Score

Zahnbürstenkopf against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnbürstenkopf is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Zahnbürstenkopf market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnbürstenkopf 2.2M times last year and spent an estimated €3.8M. The top 5 brands take 99% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.8M a year.

Searches, last 12 months: 2.2M
Growth, 90 days vs prior 90: -6.7%
Conversion, latest week: 10.7%
Market size, estimated: €3.8Ma year
Peak month: October2.8× the quietest month
Top search term: oral b aufsteckbürsten1.4M searches a year

02 · Price

A sale here is worth €16.32.

Listings sell for €16.32 on average, from €6.50 to €33.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At €16.32 that is €98K to €131K a year per listing.

Average price: €16.32inside the $15 to $100 sweet spot
Price range: €6.50–€33.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 200K–250K
Units per listing a year: 6,000–8,000
Revenue per listing a year: €98K–€131K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Mund- & Zahnpflege. It carries 12,188 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #50in Mund- & Zahnpflege
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 12,188per listing
Listings tracked: 28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Zahnbürstenkopf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

Brand 168%
Brand 217%
Brand 38%
Brand 43%
Brand 53%
Brand 61%

Demand

Zahnbürstenkopf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Zahnbürstenkopf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oral b aufsteckbürsten1.4M/yr -7.8%8.6% conv.
zahnbürstenaufsatz190K/yr -1.9%5.7% conv.
zahnbürstenaufsatz oral b73K/yr +13.6%8.0% conv.
oral b zahnbürstenköpfe57K/yr -1.3%8.9% conv.
oral b pro aufsteckbürsten46K/yr +5.0%7.6% conv.
aufsteckbürste oral b58K/yr -10.9%7.6% conv.
oral b toothbrush head17K/yr +5.5%6.6% conv.
oralb zahnbürsten aufsätze47K/yr -7.6%8.9% conv.
orange b aufsteckbürsten39K/yr -11.9%8.8% conv.
braun oral b aufsteckbürsten29K/yr -6.7%10.6% conv.

Reviews and returns

What reviews say buyers love and hate about Zahnbürstenkopf

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Mundhygiene”

17%of negative reviews mention “Qualität insgesamt”

0.8%of orders come back

“Schlechte Qualität, vermutlich Fake Produkt”

A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Zahnbürstenkopf questions

Answered from the same tracked data.

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